Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your brand? Here’s a short video from today’s 3M Think TANK, hosted by Greg Gerik where following Brian Solis, I present a few concepts from our new book The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media
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