On this episode, I’m joined by Ted Coiné, Chief Marketing Officer of Meddle.it, the next generation of content marketing for organizations and individuals. Ted is a Forbes Top 100 Social Media Power Influencer, Inc. Top 100 Leadership Expert, and Inc. Top 100 Speaker. A three-time CEO, Ted Coiné is also the co-author of “A World Gone Social: How Companies Must Adapt to Survive.”

On This Episode You’ll Discover:

Why brands should think about “going social”
Why Ted believes “social fluency” will be one of the top skills required of CEOs in the next 5 years
The difference between being a B2B and B2C social business
Why B2B companies should be using social to source top talent
The importance of trusting your employees to build their own personal brands
Examples of a big brands that turned bad customer service into great publicity (and one that totally flubbed it)
Why companies unwilling to embrace social business are destined for extinction
Why being nimble is vital to success
“Culture is everything”

Featured On This Episode:

Ted Coiné on Twitter
Ted Coiné on LinkedIn
Ted’s book A World Gone Social, co-authored with Mark Babbitt
Meddle.it website
Bernie Borges on Twitter: @bernieborges
Social Business Engine on Twitter: @sbengine
Social Business Engine video channel  | YouTube channel
Social Business Engine website

I invite you to listen to the entire podcast episode using the player at the top of this page, or by listening on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.

In our upcoming Volume 2 of the Social Business Journal, we’ve partnered with Cision to create a How to Guide in Influencer Marketing. You’ll hear from dozens of business experts on everything from what an ideal influencer looks like, to the “secret sauce” of penetrating the sphere of an influencer.

The post Ted Coiné – A World Gone Social appeared first on Social Business Engine.

About Bernie Borges

Bernie Borges is CEO of B2B digital marketing agency Find and Convert, and host of the Social Business Engine podcast where he showcases thought leaders succeeding in business through the culture and technology of social. He is an author, speaker and trainer. His greatest professional passion is enabling business transformation through new insights.

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