Dear Leader: Want to make your business more profitable? Knit ethical behavior – values based leadership – into the very fabric of your company culture.

Do that, and your employees will be more engaged, so they’ll give you their all. Do that, and you’ll attract higher-caliber talent at hiring time. Do that, and your customers will feel better about buying from you; they’ll chose you over your competitors even if your price is a bit higher or your produce a bit less robust. Most importantly, do it for yourself: because deep down inside, you will feel better about yourself and you’ll enjoy work more.

Bring your soul to work. Insist that everyone else do so as well. After all, you’re one complete person on the inside. Isn’t it time we stopped acting to the rest of the world like we’re a lesser person than we are?

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Questions? Comments? Think I’m full of it? Make your own meddle from this rant to build your own brand today!

Want even more? Check out my recent TEDx Talk on The Power of Impatience! 

About Mr. Ted Coiné

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest co-authored book, A World Gone Social: How Companies Must Adapt to Survive. An Inc. Top 100 Speaker, Ted is also a serial business founder and three-time CEO. He lives in Naples, Florida, with his wife and two daughters. How about hiring Ted for your next keynote? Click here! Ted's latest Meddles

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