When we talk about employee engagement, we mean things like being present and focusing on our work, being mentally stimulated by what we do; even being emotionally committed to the company (and the people) we work for. It’s one of the most positive, good-for-us words in the business leadership lexicon!
So how on EARTH has this word been hijacked by out-of-touch bosses – and the manipulative marketers who’re eager to please them – to mean “using employees to broadcast canned marketing messages for the company”????
Strap in and hold on tight, cuz this has me even crankier than my typical two-to-four-minute screed.
Gloves are off, folks. We’ve got some misguided B.S. to fix!
I hope you enjoy today’s daily dose of “Two Minutes with Ted.” Come back here each morning for another episode – or better yet, subscribe to OPENfor.business and never miss another one.
Questions, comments, recommendations on future subjects, and even polite criticism are always very welcome in the comments below! Or make your own meddle from my daily rants at Meddle to build your own brand while you share your thoughts.
Want more? Watch yesterday’s “two-minute” rant on Dale Carnegie’s Greatest Quote.
Want even more? Check out my recent TEDx Talk on The Power of Impatience!
Today’s episode was filmed at the Waterside Shops in Naples, Florida.