When we talk about employee engagement, we mean things like being present and focusing on our work, being mentally stimulated by what we do; even being emotionally committed to the company (and the people) we work for. It’s one of the most positive, good-for-us words in the business leadership lexicon!

Right?

So how on EARTH has this word been hijacked by out-of-touch bosses – and the manipulative marketers who’re eager to please them – to mean “using employees to broadcast canned marketing messages for the company”????

Strap in and hold on tight, cuz this has me even crankier than my typical two-to-four-minute screed.

Gloves are off, folks. We’ve got some misguided B.S. to fix!

I hope you enjoy today’s daily dose of “Two Minutes with Ted.” Come back here each morning for another episode – or better yet, subscribe to OPENfor.business and never miss another one.

Questions, comments, recommendations on future subjects, and even polite criticism are always very welcome in the comments below! Or make your own meddle from my daily rants at Meddle to build your own brand while you share your thoughts.

Want more? Watch yesterday’s “two-minute” rant on Dale Carnegie’s Greatest Quote.

Want even more? Check out my recent TEDx Talk on The Power of Impatience!

Today’s episode was filmed at the Waterside Shops in Naples, Florida.

About Mr. Ted Coiné

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest co-authored book, A World Gone Social: How Companies Must Adapt to Survive. An Inc. Top 100 Speaker, Ted is also a serial business founder and three-time CEO. He lives in Naples, Florida, with his wife and two daughters. How about hiring Ted for your next keynote? Click here! Ted's latest Meddles

Subscribe to OP|EN for BUSINESS!
Receive A Weekly Digest of the Most Popular Posts to Your Inbox!