There are three kinds of people: our “chorus,” our detractors, and the vast undecided middle.

Once upon a time, my advice was to spend as little time as you can with those who you’ll just never convince anyway, and those who already agree with you – because after all, we can only really effect change by turning the undecided into our confederates.

But a recent talk with my good friend Mark Fernandes, Chief Leadership Officer of the Luck Companies, has shown me the error of my own advice – at least when it comes to our choir; those who see the world as we do and are there to support us.

Listen in while I share with you what this very accomplished, incredibly inspirational leader has to say on the topic.

And after the video, follow Mark on the Twitters: @MarkSFernandes.

I hope you enjoy today’s daily dose of “Two Minutes with Ted.” Come back here each morning for another episode – or better yet, subscribe and never miss another one.

Questions, comments, recommendations on future subjects, and even polite criticism are always very welcome in the comments below! Or make your own meddle from my daily rants at Meddle to build your own brand while you share your thoughts.

Want more? Watch yesterday’s “Two Minute” (or so) video, Engagement Doesn’t Mean Using People!

For even more, check out my recent TEDx Talk on The Power of Impatience! 

Today’s episode was filmed in The Dungeon, my home office in Naples, Florida.

About Mr. Ted Coiné

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest co-authored book, A World Gone Social: How Companies Must Adapt to Survive. An Inc. Top 100 Speaker, Ted is also a serial business founder and three-time CEO. He lives in Naples, Florida, with his wife and two daughters. How about hiring Ted for your next keynote? Click here! Ted's latest Meddles

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