Leader, what’s the cause behind your brand? Don’t know what I mean? Then today’s episode is for you!

Let’s face it, pretty much nobody goes to work to make some random, unknown shareholders more “value,” and there isn’t a customer alive who’s ever bought from a company to do that, either. We humans love a good cause; a story behind the company we’re working for or buying from.

So wrap your company in something big, something important, something with meaning. Like my pal Nate’s company, Mission Belt, from The Shark Tank.

That’s right, he and his colleagues made a Kiva.org-funding machine that sells… belts. And I can’t WAIT to show mine off to you in today’s video.

** Please Like the Video and Subscribe, Thanks **

I hope you enjoy today’s daily dose of “Two Minutes with Ted.” Come back here each morning for another episode – or better yet, subscribe and never miss another one.

Questions, comments, recommendations on future subjects, and even polite criticism are always very welcome in the comments below! Or make your own meddle from my daily rants at Meddle to build your own brand while you share your thoughts.

Want more? Check out my recent TEDx Talk on The Power of Impatience! 

Today’s episode was filmed at the The Ritz-Carlton Golf Resort in Naples, Florida.

About Mr. Ted Coiné

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest co-authored book, A World Gone Social: How Companies Must Adapt to Survive. An Inc. Top 100 Speaker, Ted is also a serial business founder and three-time CEO. He lives in Naples, Florida, with his wife and two daughters. How about hiring Ted for your next keynote? Click here! Ted's latest Meddles

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