Leader, what’s the cause behind your brand? Don’t know what I mean? Then today’s episode is for you!
Let’s face it, pretty much nobody goes to work to make some random, unknown shareholders more “value,” and there isn’t a customer alive who’s ever bought from a company to do that, either. We humans love a good cause; a story behind the company we’re working for or buying from.
So wrap your company in something big, something important, something with meaning. Like my pal Nate’s company, Mission Belt, from The Shark Tank.
That’s right, he and his colleagues made a Kiva.org-funding machine that sells… belts. And I can’t WAIT to show mine off to you in today’s video.
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I hope you enjoy today’s daily dose of “Two Minutes with Ted.” Come back here each morning for another episode – or better yet, subscribe and never miss another one.
Questions, comments, recommendations on future subjects, and even polite criticism are always very welcome in the comments below! Or make your own meddle from my daily rants at Meddle to build your own brand while you share your thoughts.
Want more? Check out my recent TEDx Talk on The Power of Impatience!
Today’s episode was filmed at the The Ritz-Carlton Golf Resort in Naples, Florida.