Are you building your personal or company’s brand on someone else’s online platform? If so, you’re a “digital sharecropper,” with no rights at all if the owner decides to change the rules of use on you. If this sounds exactly like what happened when Facebook started charging brands to access their fans and customers, that’s because it is.
Today, let’s talk about what you can do to protect yourself from the caprices of big firms like Facebook. It’s an important discussion we all need to be having, from the living room to the boardroom.
For a longer take on this, read Vidar Brekke’s brilliant post on OPENfor.business, “Thank goodness Facebook kicked brands off their Newsfeeds”.
Want more? Subscribe to OPENfor.business, where you can catch Two Minutes With Ted daily. As thanks, we’ll give you a free copy of Chapter 1 from my latest book, A World Gone Social: How Companies Must Adapt to Survive
Fun fact: my daughter Ayla filmed this one under a huuuuge banyan tree on Gulf Shore Boulevard here in Naples, Florida. If you watch closely you’ll see my other daughter’s, Maryn’s, knee as she swings nearby.