Are you building your personal or company’s brand on someone else’s online platform? If so, you’re a “digital sharecropper,” with no rights at all if the owner decides to change the rules of use on you. If this sounds exactly like what happened when Facebook started charging brands to access their fans and customers, that’s because it is.

Today, let’s talk about what you can do to protect yourself from the caprices of big firms like Facebook. It’s an important discussion we all need to be having, from the living room to the boardroom.

For a longer take on this, read Vidar Brekke’s brilliant post on OPENfor.business, “Thank goodness Facebook kicked brands off their Newsfeeds”.

Want more? Subscribe to OPENfor.business, where you can catch Two Minutes With Ted daily. As thanks, we’ll give you a free copy of Chapter 1 from my latest book, A World Gone Social: How Companies Must Adapt to Survive

Fun fact: my daughter Ayla filmed this one under a huuuuge banyan tree on Gulf Shore Boulevard here in Naples, Florida. If you watch closely you’ll see my other daughter’s, Maryn’s, knee as she swings nearby.

About Mr. Ted Coiné

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest co-authored book, A World Gone Social: How Companies Must Adapt to Survive. An Inc. Top 100 Speaker, Ted is also a serial business founder and three-time CEO. He lives in Naples, Florida, with his wife and two daughters. How about hiring Ted for your next keynote? Click here! Ted's latest Meddles

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