Do you scare your customers? If you sell something your customers don’t understand, chances are it scares them. Are they getting their money’s worth? Are you giving them what you promised? How do they trust you?

Today’s discussion is taken straight from my experience as a business owner buying IT services I wanted, but didn’t understand. Let’s explore this important topic together.

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About Mr. Ted Coiné

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest co-authored book, A World Gone Social: How Companies Must Adapt to Survive. An Inc. Top 100 Speaker, Ted is also a serial business founder and three-time CEO. He lives in Naples, Florida, with his wife and two daughters. How about hiring Ted for your next keynote? Click here! Ted's latest Meddles

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