There are few better ways to build the power of your company’s brand than to engage with “influencers” – when you get it right. But like most aspects of business, just because it makes sense doesn’t mean it’s going to work for you. Today, we’ll discuss where a whole lot of companies screw the pooch when it comes to influencer marketing.
A much-deserved shoutout to Marshall Kirkpatrick, CEO of http://littlebird.com (@GetLittleBird on Twitter). Analytics tools like LittleBird are like modern-day alchemy, turning big data chaos into a coherent and, at least potentially, a revealing story that will help you build your company.
I hope you enjoy today’s daily dose of “Two Minutes with Ted.” Come back here each morning for another episode – or better yet, subscribe to http://OPENfor.business/subscribe and never miss another one.https://youtu.be/bq-t1kJNYAQ