There are few better ways to build the power of your company’s brand than to engage with “influencers” – when you get it right. But like most aspects of business, just because it makes sense doesn’t mean it’s going to work for you. Today, we’ll discuss where a whole lot of companies screw the pooch when it comes to influencer marketing.

A much-deserved shoutout to Marshall Kirkpatrick, CEO of (@GetLittleBird on Twitter). Analytics tools like LittleBird are like modern-day alchemy, turning big data chaos into a coherent and, at least potentially, a revealing story that will help you build your company.

I hope you enjoy today’s daily dose of “Two Minutes with Ted.” Come back here each morning for another episode – or better yet, subscribe to and never miss another one.

About Mr. Ted Coiné

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest co-authored book, A World Gone Social: How Companies Must Adapt to Survive. An Inc. Top 100 Speaker, Ted is also a serial business founder and three-time CEO. He lives in Naples, Florida, with his wife and two daughters. How about hiring Ted for your next keynote? Click here! Ted's latest Meddles

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