Simplifying is incredibly important for your business, and you can do it for your career, too. Can you say what you do without taking a breath; without saying “Umm “or “Ahhh?” Your summary of what you do is not the same as your elevator pitch. It’s not same as what your company does and why it’s a great opportunity to invest in – that’s different. Your one-liner is all about you: the work you do and why it matters.

It took me quite a while to get my own one-liner straight, but here it is:

I Sell Meddle, give keynotes on leadership in the Social Age, and I coach C-Suite executives to go social.

That’s it. Three things. Boom Boom Boom.

Can you simplify? Because it’s extremely important for your business, AND for your own career.

What’s your quick, confident answer to the all-important question, “What do you do?” Take some time. Get it down. Your future depends on it!

Huge hat tip to my friend, Author and former CEO John R. Bell. His book, “Do Less Better” helped me nail my own career one-liner. I can’t recommend it highly enough! Find him on OPENfor.business with this MUST-READ post: “Want A Great Strategy? Be Stuborn!

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See you here tomorrow for another edition of Two Minutes With Ted!

About Mr. Ted Coiné

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest co-authored book, A World Gone Social: How Companies Must Adapt to Survive. An Inc. Top 100 Speaker, Ted is also a serial business founder and three-time CEO. He lives in Naples, Florida, with his wife and two daughters. How about hiring Ted for your next keynote? Click here! Ted's latest Meddles

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