Question: “Ted, what do you do when there’s a new project you want to start or opportunity you have a chance to hop on, but it’s the middle of the year and the budget is set?”

For the answer, let me defer to my friend and Mentor Gene Landrum, a man who brought three different startups to $100 million – one of which you’ve probably heard of, maybe even spent a birthday or two in.

Gene shared some insight with me that I’ve got to share with you today. So strap in and get ready for a powerful dose of business wisdom!

I get this one all the time: What’s more important, sales or marketing? Today, let me share with you the only way to frame that question.

As part of the discussion, we’ll talk about the first two of the only three roles in ANY business: Do you make, sell, or serve?

Strap in tight, cuz (as usual) this topic gets me hoppin’ mad!!

Subscribe to OPENforBusiness and never miss an update. To thank you for your subscription, we’ll send you a free copy of chapter one from my latest book, A World Gone Social: How Companies Must Adapt to Survive.

Questions? Comments? Think I’m full of it? Make your own Meddle from this rant to build your own brand today!

Want more? Check out my recent TEDx Talk on The Power of Impatience!

About Mr. Ted Coiné

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest co-authored book, A World Gone Social: How Companies Must Adapt to Survive. An Inc. Top 100 Speaker, Ted is also a serial business founder and three-time CEO. He lives in Naples, Florida, with his wife and two daughters. How about hiring Ted for your next keynote? Click here! Ted's latest Meddles

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