Your company needs someone at the big table who represents the customer in the name of the CEO – and do I have the book to help you get started!

A decade ago, I read the first version of Chief Customer Officer, and let me tell you, it was such a breath of fresh air! The author, Jeanne Bliss, has been CCO or head of customer experience at five different large enterprises, including Lands End and Mazda. Now she works with CEOs and their heads of customer experience to break down the silos that destroy customer experience and slaughter profitability.

Read this new and updated book, version 2.0. You can thank me later.

Subscribe to OPENforBusiness and never miss an update. To thank you for your subscription, we’ll send you a free copy of chapter one from my latest book, A World Gone Social: How Companies Must Adapt to Survive.

Want another “Two Minute” Customer Experience video? Watch Customer Experience Leads to Market Dominance!

Questions? Comments? Think I’m full of it? Make your own Meddle from this rant to build your own brand today!

Want more? Check out my recent TEDx Talk on The Power of Impatience!

About Mr. Ted Coiné

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest co-authored book, A World Gone Social: How Companies Must Adapt to Survive. An Inc. Top 100 Speaker, Ted is also a serial business founder and three-time CEO. He lives in Naples, Florida, with his wife and two daughters. How about hiring Ted for your next keynote? Click here! Ted's latest Meddles

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