Your company needs someone at the big table who represents the customer in the name of the CEO – and do I have the book to help you get started!
A decade ago, I read the first version of Chief Customer Officer, and let me tell you, it was such a breath of fresh air! The author, Jeanne Bliss, has been CCO or head of customer experience at five different large enterprises, including Lands End and Mazda. Now she works with CEOs and their heads of customer experience to break down the silos that destroy customer experience and slaughter profitability.
Read this new and updated book, version 2.0. You can thank me later.
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Want another “Two Minute” Customer Experience video? Watch Customer Experience Leads to Market Dominance!
Questions? Comments? Think I’m full of it? Make your own Meddle from this rant to build your own brand today!
Want more? Check out my recent TEDx Talk on The Power of Impatience!