In my last post, How To Crowdsource Your Next Career Move, I shared my own experience of learning from the posts I write – specifically, learning what my readers find interesting and what puts them to sleep.
- I’ve been crowdsourcing my career through this process since I first started blogging in 2006. It’s how I came to focus on leadership rather than customer service: that’s what the crowd wanted more of.
- Six years ago, I used this process to begin what would eventually become my third book, A World Gone Social.
- All along, but especially in the last year, it has helped me learn what my keynotes should be about.
All this time, I’ve kept a once-a-week pace of blogging. Each post takes me from three to five hours to write and edit, so… once a week is a lot, I think you’d agree.
A full ¾ of my posts fall flat for whatever reason, so if you look at it that way, only once a month do I get the positive feedback I need to advance my work.
Then two friends introduced me to Meddle.it, and I quadrupled my output. Overnight, I shifted from positive feedback once/month to positive feedback once/week.
You’re a business leader. You know what this means. Imagine if you could quadruple the productivity of your developers. Or quadruple your factory’s output. Or quadruple your return on the investments you hold.
I started using Meddle to write “mini blog posts” last November, and instantly fell in love: as a blogger, I realized what I had right away. Two weeks later I had dinner with the CEO and co-founder, Vidar Brekke, and signed on as CMO. For me, the love of product came first, then the position. Just to be clear.
Our motto at Meddle is “five sentences in five minutes. Then move on with your day.” I’m often verbose, so my meddles may take me fifteen minutes, but still, there’s another benefit: fifteen minutes per mini post, versus 3-5 hours for a long-form post. I write a lot fewer long-form blog posts these days. For several months I didn’t even write one. I was accomplishing my writing goals through my meddles.
Anyway – how have I learned from my Meddles’ popularity in order to iterate my own career faster?
Below is a list of my sixteen most popular meddles to date, with number of page views in parentheses beside each. The number of views is much smaller than my long-form posts because I share them three times each, then I’m done. That’s very little sharing to support your post, but this uniformity allows me to see which are most actually popular, as opposed to most supported.
Below that are almost 50 more meddles, in decreasing level of audience resonance. Unlisted are about 150 that didn’t inspire much reading at all – the ones that were clearly a miss: perhaps interesting to me, but not to my readers.
Now, the important part: how might you benefit from insight like this? From posts produced four times faster? And that take you five minutes to write, instead of five hours?
That’s one big reason why I meddle. To speed up the crowdsourcing of my career. A quick glance below tells me my readers most enjoy when I write about the CEO and the Future/Future of Work. Noted, and appreciated.
Could this benefit you? It’s free. Go give it a spin. And if you want it for your company, like the data scientists at Opera Solutions, just ask me about our white label version.
Ted’s Top 16 Meddles
Start: November 14
First 4 meddles: 0 views
Total meddles as of September 5, 2015: 205
- CEO: 5
- Future of Work/Work: 5
- Future/Other: 3
- Quotes: 2
- Fun: 1
- (508/Work) Why Smart companies want their people to be social media superstars
- (435/CEO) You’re the CEO, shouldn’t you be on social media?
- (276/Work) This is Google’s incredibly simple hiring formula
- (196/Quotes) This is my favorite quote
- (195/Work) 8 things Millennials want – and don’t want – show how different they are from their parents
- (191/Other) You can vanquish your inferiority complex. With email. Yes, email.
- (182/Work) New ‘gig’ economy spells end to lifetime careers
- (179/Fun) I’ve been unemployed for 1,000 days. This is what it feels like.
- (171/Work) Ten Ways employers drive talent away
- (158/Other) Lifespans of the top companies shrink from 60 years to 15
- (155/Other) Does your company have the new thinking required to thrive the digital age?
- (132/CEO) C-Suite engagement via social: why it’s not a choice anymore
- (132/Quotes) 52 quotes about trust and leadership
- (130/CEO) Telstra CEO says his salary is indefensible and calls for the pay gap to be slashed
- (125/CEO) Who The @!#$&% Is This Guy? @JohnLegere’s Strategy For Taking New Customers By Storm
- (118/CEO) Why CEOs have liberal arts degrees
The following are meddles that attracted 50 views or higher as of Aug 25 (some have really taken off since then). I didn’t directly hyperlink all of them but if you’re interested in one specifically, shoot me a note and I can send it over to you.
(117) The social media follow back debate
(115) Why women executives need to get social
(97) Millionaires who are frugal when they don’t have to be
(96) Gain clarity by letting go: public speaking tips from a pro
(96) Why Lenovo CEO Yuanqing Yang wants all his executives on social – NOW!
(94) How to never give up
(94) How to build and sustain great leadership. 7 timeless committments
(91) How a social CEO drives influencer marketing (for free!)
(85) Balderdash! “Twitter is a broadcast network, not a social network. Deal with it.”
(84) Too many meetings? There is a simple solution for that
(82) Six ways to use social selling: Knowledgetree
(80) Tools you need to streamline your executive job search on twitter
(79) CEOs fail to embrace LinkedIn, Twitter
(78) Should I accept that linkedin invitation?
(77) Hierarchy got you down? Try Wirearchy
(76) Social Business Engine Internet TV Show
(75) Ending Greece’s bleeding
(72) 12 ways going social improved my leadership as CEO
(72) What have CEOs learned about social?
(70) Why robots will always need us
(70) #CEO @Yuanqing Yang: Transform or Be A Loser
(69) 7 challenges successful people overcome
(68) Words are worth… EVERYTHING!
(65) Why positivity matters
(64) Data Crunching is coming to help your boss manage your time
(63) You’ve heard of banner blindness; Get ready for content blindness
(60) One Company’s New Minimum Wage: $70,000 a year
(59) 10 Steps to using linkedin to become a social ceo
(59) 4 reasons why senior PR can’t opt out of social or digital media
(58) Jeff Bezos says Amazon won’t tolerate callous management practices
(58) Learning and Doing: A World Gone Social
(56) From social networks to market networks
(56) 3 reasons why social business strategy is essential for your business
(55) I talk 1 on 1 with Elliott Rivera of HealthHaven about the urgency of NOW!
(54) 18 things respected, well-liked leaders consistently do
(53) It’s time to standardize social: The Social System
(51) Persistence, not patience, key to entrepreneurship
(51) Guess who doesn’t fit in at work
(51) Ted Coiné Evangelist of Meddle
(50) The practice of leadership
Still reading? Why? Go to Meddle and see what everyone else is writing about! We’ve got a tremendous number of talented meddlers there, with more popping up every day.