If you were going to start a company today, where would you start? What would you work on first?
To me, it couldn’t be simpler.* If you’re creating a company, you start with the customer. You start here:
- Who is your potential customer?
- What do they need?
- Of those things, what are you qualified to sell them?
- Of those things, what would you love to sell them?
Customer, Need, Qualified, Love. This is where you should start. In fact, if you don’t start by answering these four questions, you have no business founding a business.
How about you? Can you answer those four for yourself? Whether you’re a solopreneur, business founder, employee, or legacy business executive doesn’t matter. Those four questions are all you should obsess over.
Until next time, when we’ll continue this conversation.
*Please never confuse simple with easy. We’ll talk more about that soon.
Founder & CEO is a commitment to share the adventures and misadventures of our effort to build OPENfor.Business into an industry-transforming market network, in 300 words or less. This is post #1 in that effort.