If you’re an entrepreneur – really, if you’re any kind of leader – you need to be absolutely obsessed by one simple question:
What’s in it for them?
Call it empathy. Call it manners. Call it just plain good business sense. Call it what you like. Just never stop asking yourself that one question.
- Why would this prospect want to buy from you? What’s in it for them?
- Why would this blogger want to contribute to your blog? What’s in it for them?
- Why would this new acquaintance want to get to know you, to spend half an hour on Skype with you, to maybe become collaborators or even friends? What’s in it for them?
- Why would this investor want to put some of her wealth in your startup? What’s in it for them?
- Why would this employer want to hire you (while you build your business nights and weekends)? What’s in it for them?
These are the sorts of questions I’ve asked myself at various times in my career. I continue to ask myself this type of thing multiple times every single day, often without even realizing it.
To me, this is just what you do.
Except, it’s not – at least, it’s not what most business people do. Which means once you start, you’re going to be in a class all by yourself.
Whether you’re leading a business or navigating your own career, if you ask, “What’s in it for them?” you’re going to see immediate, often remarkable results.
Because nobody asks this. Nobody starts with the other guy.
Nobody but you.
Founder + CEO is a commitment to share the adventures and misadventures of our effort to build OPENfor.Business into an industry-transforming market network, in 300 words or less. This is post #4 in that ongoing series. For the previous post in Founder + CEO, click here.