61 percent of the Fortune 500 CEOs have NO (yes, NONE) social presence at all. What has happened to the idea of the ‘social CEO?’
About Andrea Edwards
Andrea is a globally award winning B2B communications professional with more than 20 years’ experience around the globe, including 12 years exclusively in Asia Pacific.
In her current role, heading up content marketing and training at Novus Asia, Andrea relishes sharing her passion for content marketing and its’ ability to fundamentally transform how businesses market and sell to their customers. However, for content to succeed it needs a channel to market, and Andrea is equally passionate about training and inspiring businesses to harness the power of social media, with world-class content at the heart of your strategy.
Originally from Australia, Andrea is an early-adopter of social media and blogging, authoring five very different blogs today, with a powerhouse social presence across multiple social platforms. Andrea’s goal is to motivate, coach and mentor professionals and businesses on social media, personal branding, social selling, communication strategies, content marketing, and she is a world-class business writer and story teller.
Andrea's latest Meddles
Posts by Andrea Edwards:
Something that is starting to concern me greatly is professionals blindly endorsing the brand they are working for and not understanding the implications on themselves when they do. Equally concerning is brands thinking this is good for them. It’s not. My concern started with this article in Entrepreneur Magazine – Are You Team-Player Enough to […]
There is a definition for rare CEOs today called the Blue Unicorn. I first heard about Blue Unicorns from Ted Coiné, chief marketing officer of Meddle.it. In defining the Blue Unicorn, a CEO who truly gets social media is, “still so uncommon that we aren’t just looking for any unicorn, we’re looking for a specific colour […]
You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right now – understand this opportunity quickly and make sure your business champions it. If you embrace content marketing and employee brand advocacy together today, you will lead a fundamental transformation […]