CEOs need to be on social. Um, yesterday in fact.
About Damian Corbet
With almost 20 years’ experience in B2B PR and communications and, more recently, social media, Damian helps organizations and leaders connect with stakeholders.
He’s especially interested in the impact of social media on the C-Suite. He recently founded The Social C-Suite (http://thesocialcsuite.net/) to help leaders get the most out of social media for personal branding, networking and business intelligence. As well as the website he also manages The Social C-Suite LinkedIn, Google+ and Facebook groups and @TheSocialCsuite Twitter account.
Damian was born and raised in Zimbabwe but now lives in London. Follow him on Twitter at @DamianCorbet.
Posts by Damian Corbet:
Some studies have shown that 68% of the Fortune 500 CEOs aren’t on social media. But for the ones that are, what traits are making the biggest difference to their business?
I love seeing executives use Twitter. It’s wonderful to watch them step out of their ‘LinkedIn comfort zone’ and be truly ‘social’ by tweeting. They’re the trend setters, the ground breakers, the early adopters. They’re ahead of the curve. They’re the ‘blue unicorns’ (because they’re so rare). Too bad they’re five years too late. I […]
It’s not about the tools. It’s about understanding the value.
Most CEOs are still reluctant to use social media. The latest Social CEO Report from Domo and CEO.com shows that, while social media use by Fortune 500 CEOs is (slowly) increasing, only a handful use platforms like Twitter regularly. Why is this the case? Social media would seem to be a fantastic tool for CEOs. If only more of […]
I had an interesting Twitter chat with the General Manager of an oil company recently. He was taking his first ‘baby steps’ in social media and was keen to explain why he was doing it. “I want to get a head start on the competition by embracing social media now.” What a great explanation. I jotted it down in my […]
LinkedIn is of course a social network – it’s one of the oldest ones in fact. But is it really social? I’m looking at it from the perspective of business leaders and CEOs. If there’s one social network they all join, it’s LinkedIn. It’s almost obligatory these days. Not only is it an online resume […]
I saw this question in a Twitter chat recently. Q4. Your youngest employees should be in charge of your social platforms because they’re more comfortable using it. #Luv4Social — #Luv4Social (@Luv4Social) November 12, 2015 People are still asking these questions? What does that say about the state of business – the state of leadership […]
Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot of questions about relevance, value, time, ROI, etc. Because of this I thought I’d share why I believe social media is so important for businesses and why, without the buy-in of the C-suite, it […]