This is part 2 of a two-part post; check out Part I here. How can you get buy-in for an employee advocacy program? In order to truly encourage employees to engage in an employee advocacy program, you must start with defining and demonstrating how actively engaging in the program will help them increase their visibility […]
About Susan Emerick
Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands.
Susan is the co-author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media – A must read for anyone striving to build brand advocacy.
Prior Susan led global enterprise social business and digital marketing programs for IBM where she led the technology giant’s social media strategy including social media listening and planning, brand engagement guidelines, social media governance, policy and measurement standards.
She serves on the advisory board of Social Media Today and is an active member of the Word of Mouth Marketing Association where she serves on the Research and Measurement Council, and in 2013 she co-authored the WOMMA Influencer Guidebook. In 2011, Susan was named to the elite iMedia Top 25 Internet Marketing Leaders and Innovators.
Posts by Susan Emerick:
This is Part I of a two-part post. The second part will run next week. I’m asked repeatedly, “What’s the secret to driving employee engagement for employee advocacy programs?” The reality is, there is no secret recipe. In this post I’ll share a few thoughts which I hope aide you in evaluating the design of your Employee Advocacy program […]
Given the quickly evolving nature of social and digital media, you will need the ability to quickly create and distribute training or education to your people—especially as new channels, best practices, or policies emerge or fade.
How will you ensure that your social marketing engagement is on target to support your brand’s marketing priorities? A lot of B2B social media marketers struggle with how to sustain the social engagement of their Subject Matter Experts (SMEs) with the target audience. I’ve done a good amount of work in this area and have […]
“Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart and be true to yourself in the process.” This is what employee advocacy is all about.
Increasing social proficiency to build influence Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject matter experts (SMEs) and each individual’s commitment to participate in sustained on-line engagement for the long term to achieve the program objectives. When building relationships, online or […]
Do you know what motivates the key stakeholders you’re going to need to sell your business case to? If you don’t, the likelihood of securing the necessary resource and investment to get your program off the ground is slim to none.
Successful SMEs understand the basic premise of cause and effect, what goes around comes around.
The notion of setting the clock and saying everyone should be able to get this in a set amount of time is pretty dangerous concept.
As you begin planning your social strategy, it’s important to do so with a focus on customer relevance. You should learn how your target audience is currently using social media, how they’re engaging, what their general preferences are and where they’re participating most often. Looking at a combination of these factors will help you ascertain […]