The Role of Online Influence in Employee Advocacy Programs Recently I had the chance to discuss online influence and what 3M’s has done to power employee experts to engage in the digital world. Greg Gerik who led 3M’s eTransformation team globally since its inception, shares some ideas on how employee advocates are encouraged to build […]
About Susan Emerick
Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands.
Susan is the co-author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media – A must read for anyone striving to build brand advocacy.
Prior Susan led global enterprise social business and digital marketing programs for IBM where she led the technology giant’s social media strategy including social media listening and planning, brand engagement guidelines, social media governance, policy and measurement standards.
She serves on the advisory board of Social Media Today and is an active member of the Word of Mouth Marketing Association where she serves on the Research and Measurement Council, and in 2013 she co-authored the WOMMA Influencer Guidebook. In 2011, Susan was named to the elite iMedia Top 25 Internet Marketing Leaders and Innovators.
Posts by Susan Emerick:
Work your core: Proven principals to drive Employee Advocacy results This post provides a whole new meaning of “working your core”. These concepts will help you strengthen the results which your employees can drive by creating advocacy for your brand. The target zone: Start small, be specific, choose wisely Just like in a core body […]
People tend to struggle with measuring the value of Employee Advocacy in social media for three reasons: • First, there is the data. Tons of it. So much data that we call it big data. Social data aggregators and monitoring tools give us filters to remove much of the data that is irrelevant to a […]
This isn’t Margaritaville. You can lose the parrot head, my friend. Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use of social venues. But that level of support leaves a lot of potential value on the table. Many brands avoid empowering their […]
Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your brand? Here’s a short video from today’s 3M Think TANK, hosted by Greg Gerik where following Brian Solis, I present a few concepts from our new book The Most Powerful Brand on Earth: How […]
A chat with Willie Favero DB2 for z/OS evangelist about is secrets for social media success With close to 6,000 RSS subscriptions and 14,000 to 15,000 hits a month, Willie Favero runs one of the top DB2 for z/OS blogs on the Internet. So when Willie talks … people listen. But it wasn’t always that […]
Trusted Experts engaged in social media are 135% more effective at generating leads The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations around shared topics of interest relevant to your brands priorities. So if you’re thinking about social as just another […]