Let’s begin here: Most organizations are designed as a hierarchy, no? (Holacracy is cool, but it’s probably not there yet as a concept.) And, for better or worse, most organizations are silo’ed — there’s sales, there’s marketing, there’s IT, there’s HR, there’s Operations, there’s whatever works for your specific deal and what you’re trying to sell/produce/chase/give to […]
About Ted Bauer
Posts by Ted Bauer:
Came across some research from SHRM yesterday; I believe the entire package is called the “2015 Job Satisfaction and Engagement Report.” Here’s the link. There’s a couple of interesting figures in there, notably this chart: So … let’s break this down for a second. In terms of importance, the No. 1 condition for employees seems to […]
I’ve been pretty vocal since I started blogging about how the whole concept of “talent strategy” — at least as up-sold by executives — is kind of a farce. It all started when I got rejected for a gig ostensibly because of my hair in -23 degree weather, and then it continued as I started to […]
Meetings are a total joke, scourge, and waste of time at most organizations. (Watch this video on terrible meetings; it’s short and worth your entertainment value.) I’ve written about meetings a few times, notably about my confusion on several topics: Why don’t people define the roles/participants/”stakeholders?” Why do they always need to be about a […]
Marketing automation programs are often not adaptive to the user — and that’s a problem.
Rather than chasing big numbers and impressions, chase a passionate minority and engage in a dialogue with them. It will benefit you.
A lot of times people get promoted because of their ability to make money. This is only logical. Because of this promotion model, you don’t always see “tried-and-true marketers” get promoted up to SVP/CMO jobs; for better or worse, the ROI of standard marketing is still hard to prove.
Social is a place where you can try and build actual organic relationships, although sadly a lot of brands still hit that space and up-sell like crazy — or, worse, they keep the interactions totally neutral. That doesn’t work. What can be done for marketing to evolve?