As the two conventions near, it’s time we understand the climate we’re all implicit in these days.
About Ted Coiné
Ted Coiné is CEO of The Extraordinary Network, a group that is rewriting all the rules of influencer marketing by cutting out agency middlemen to work directly with B2B and luxury brands. Proud “bleeding heart capitalists,” he and his team have built support of a great cause into every for-profit campaign they undertake.
His entire career, Ted has collected fascinating people, most notably other thought leaders who also have a large and loyal audience of large enterprise leaders. He has watched the Wild West that is influencer marketing until he realized an opportunity to fix this broken system, and give influencers the sway they need to move markets together, and to get paid what they’re deserved for this power they bring to bear.
An Inc. Top 100 Speaker and one of Business News Daily’s 15 Twitter Accounts Every Entrepreneur Should Follow, Ranked #1 authority on the Social CEO and #3 in the Future of Work, Ted is also a serial business founder and CEO.
Ted is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive.
He lives in Naples, Florida, with his wife and two daughters.
Ted's latest Meddles
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Posts by Ted Coiné:
Ted Coine explains his recent career transition.
Not everything is about growth. Sometimes, it’s about knowing when to contract as well.
If you’re an entrepreneur – really, if you’re any kind of leader – you need to be absolutely obsessed by one simple question: What’s in it for them? Call it empathy. Call it manners. Call it just plain good business sense. Call it what you like. Just never stop asking yourself that one question. Why […]
Your company, with its collection of talented contributors, could be good at all sorts of stuff – way, way more than any business should ever try to take on. Don’t get sucked in by the unlimited possibilities. Instead, Do Less Better, as John Bell puts it in his must-read book. Think about it this way: […]
I’m going to share the policy I’ve been following since my first Tweet in April 2009 — and that I’ve blogged about periodically from 2010 until now. It works well for me. You can adopt this policy for yourself or not, as you wish. Ready? It’s really straightforward. I follow everyone back on Twitter. (Just […]
Last time in Founder & CEO we discussed where you should start your business: not geographically, but mentally. What questions should you ask yourself and answer first? In the lean startup movement, it all starts with the customer: What do they need from you? That’s pretty brilliant. Even more brilliant? You start your company not […]
The first word means way more than the second word if you’re trying to master the concept.
I’ve been involved on both sides of influencer marketing – plenty as a B2B influencer myself, and also as a leader who relies on influencers for my brands – pretty much since the inception of the practice. Many of my friends are influencers. We’ve been comparing notes for years: the good, the bad, and the, […]
If you were going to start a company today, where would you start? What would you work on first? To me, it couldn’t be simpler.* If you’re creating a company, you start with the customer. You start here: Who is your potential customer? What do they need? Of those things, what are you qualified to […]