The Social Age is the age of OPEN: Ordinary People, Extraordinary Network. Yes, we’re all ordinary (non-expert) in many ways essential to our success. But through our networks – the people we’re connected to, some of them highly expert in ways we are not – we can all be extraordinary when it matters most: as individuals and, together, as organizations.
About Ted Coiné
Ted Coiné is CEO of The Extraordinary Network, a group that is rewriting all the rules of influencer marketing by cutting out agency middlemen to work directly with B2B and luxury brands. Proud “bleeding heart capitalists,” he and his team have built support of a great cause into every for-profit campaign they undertake.
His entire career, Ted has collected fascinating people, most notably other thought leaders who also have a large and loyal audience of large enterprise leaders. He has watched the Wild West that is influencer marketing until he realized an opportunity to fix this broken system, and give influencers the sway they need to move markets together, and to get paid what they’re deserved for this power they bring to bear.
An Inc. Top 100 Speaker and one of Business News Daily’s 15 Twitter Accounts Every Entrepreneur Should Follow, Ranked #1 authority on the Social CEO and #3 in the Future of Work, Ted is also a serial business founder and CEO.
Ted is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive.
He lives in Naples, Florida, with his wife and two daughters.
Ted's latest Meddles
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Posts by Ted Coiné:
“Culture eats strategy for breakfast.” Ever hear that one? This Peter Drucker quote has been percolating in some business circles for decades now. As a proponent of the power of culture, I buy this claim implicitly, but it remains controversial as all hell.
“Impressions” is an incredibly blunt an instrument when it comes to measuring the impact of influencer marketing. In the Social Age, this new era of great-and-only-getting-better analytics, something as trivial as determining “number of people who might be exposed to your message” is… well, it’s malpractice on the part of marketers who endorse it.
On the one hand, CEOs can keep Industrial Age management practices in place, same as always. Hey, it’s tried and true, so why change now? This means they…
How do you define influence in the Social Age?
This is one of the most important questions any leader needs to ask herself – and, for those leaders not officially in marketing and sales but who are, yes, absolutely responsible for it (the CEO comes to mind here), this question is especially important.
Salesforce.com CEO Benioff says that we’re not in a bubble (as in the .com debacle of the late ‘90s), because today’s progressive firms are changing the world. Paying close attention to what the legion of software and device and even business model companies are actually doing, it’s hard to argue with that assessment.
I’m sometimes asked how I made the transition from a focus on customer experience to a focus on leadership. “What transition?” is my usual reply. When I wrote Five-Star Customer Service in 2005, I opened with a story that illustrated a culture of service: George Boldt, who was paid $1 million a year to manage the Waldorf-Astoria […]
Leaders, do you admire Google? I sure do. They have the midas touch. They took a nonsense word and turned it into one of the most-used verbs in the English language – scrap that, in ANY language! We use their free software at work, we have free face-to-face conference meetings on their hangouts, we use […]
Maybe loyalty to “How it’s always been done,” and a mastery of “What’s possible and what isn’t,” just isn’t going to serve you as well as it did last century. Maybe you need someone who has little grasp of what’s possible and what’s not.
I frequently field this question: “How did you become a social media expert?” The very notion still makes me a bit uncomfortable – I guess I’m not completely over the delusions of mediocrity that used to plague me just a few years ago. I often have to stifle a retort such as, “I tweet a lot,” because that isn’t really helpful or all that respectful of the asker.