There’s a powerful, lasting myth about business that I’ve made it my life’s calling to debunk: the idea that companies pursue the right thing to do (good karma) at the expense of profits (good business). That false dichotomy is just plain stupid.
About Ted Coiné
Ted Coiné is CEO of The Extraordinary Network, a group that is rewriting all the rules of influencer marketing by cutting out agency middlemen to work directly with B2B and luxury brands. Proud “bleeding heart capitalists,” he and his team have built support of a great cause into every for-profit campaign they undertake.
His entire career, Ted has collected fascinating people, most notably other thought leaders who also have a large and loyal audience of large enterprise leaders. He has watched the Wild West that is influencer marketing until he realized an opportunity to fix this broken system, and give influencers the sway they need to move markets together, and to get paid what they’re deserved for this power they bring to bear.
An Inc. Top 100 Speaker and one of Business News Daily’s 15 Twitter Accounts Every Entrepreneur Should Follow, Ranked #1 authority on the Social CEO and #3 in the Future of Work, Ted is also a serial business founder and CEO.
Ted is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive.
He lives in Naples, Florida, with his wife and two daughters.
Ted's latest Meddles
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Posts by Ted Coiné:
Let’s face it: in this time of ubiquitous personal branding, at some point we all grow into a one-person media company. Join me as we explore exactly what that entails.
Isn’t this an exciting time to be alive?
Dear Leader: Do you go out of your way to hire the top talent you can find, only to treat them like children once they’re on board? Why not save some money, and hire dopes instead?
This issue is one of my biggest employment pet peeves. Yours, too? Wait till you heard what this Vice President told me…!
Today, let me tell you about one of my personal favorite tools for Twitter, TweetJukebox.com. While I’m at it, I’ll also recommend a book you should read.
With the positive aspects of being a social CEO routinely splashed across the business pages, social fluency will likely be on almost every board’s list of must-have leadership skills. Already, given a choice between similarly strong candidates — one with an impressive social presence, the other without – the choice is easy: boards increasingly prefer the modern leader.
“Make meaning at work, not just money.” – Chuck Blakeman The Industrial Age is so dead its ghost is gathering dust. But what’s next? To answer that question, I’d like to take you to TEDxMileHigh – to a talk that’s already happened and is now available to view below. It’s my new #1 favorite TED Talk […]
I’m absolutely enthralled by the power of analytics. Aren’t you? I liken them to 21st Century alchemy, turning lead into gold. …Well, except alchemy never actually worked, and analytics are showing us some remarkable things about human behavior already – and they just keep getting better! Last week I read a post that’s worth a […]
Here are ten tips to help familiarize you with some of the most basic tenets of heresy in business.
Are you ready for this new chapter in marketing? Are you ready to be a trailblazer, and innovator? Are you ready to put your employees, the ultimate reason your customers do business with you, at the forefront of your marketing? It’s easier than you may think.
The result of following everyone back is that I now follow over 350,000 people. So – fairly, I think – several people per week point out to me that if I’m following that many people, I can’t possibly read most of their tweets (and I actually say this in my policy). If I’m not reading them, these astute folks point out, then maybe my follow-back isn’t that sincere after all.