I’m going to share the policy I’ve been following since my first Tweet in April 2009. It works well for me. You can adopt this policy for yourself or not, as you wish: I follow everyone back on Twitter. (Just about). Here’s why.
About Ted Coiné
Ted Coiné is CEO of The Extraordinary Network, a group that is rewriting all the rules of influencer marketing by cutting out agency middlemen to work directly with B2B and luxury brands. Proud “bleeding heart capitalists,” he and his team have built support of a great cause into every for-profit campaign they undertake.
His entire career, Ted has collected fascinating people, most notably other thought leaders who also have a large and loyal audience of large enterprise leaders. He has watched the Wild West that is influencer marketing until he realized an opportunity to fix this broken system, and give influencers the sway they need to move markets together, and to get paid what they’re deserved for this power they bring to bear.
An Inc. Top 100 Speaker and one of Business News Daily’s 15 Twitter Accounts Every Entrepreneur Should Follow, Ranked #1 authority on the Social CEO and #3 in the Future of Work, Ted is also a serial business founder and CEO.
Ted is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. This stance at the crossroads of social and leadership gave Ted a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive.
He lives in Naples, Florida, with his wife and two daughters.
Ted's latest Meddles
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Posts by Ted Coiné:
Do you toss and turn every Thursday night, unable to get more than a fitful sleep, and wake up in a cold sweat every Friday? If so, you’re deep in the first stage of #followfriday. We’ve all been there. I sure was, for close to two years. I feel for you. We all do. It’s a tough place to dwell.
Build A Talent Magnet 20th-Century Myth: Humans are a Resource. Like any resource, to maximize profits they must be exploited. The company that manages its human capital most efficiently, most cost-effectively, will be most profitable. It’s simple math. Welcome to automation. Welcome to outsourcing. Welcome to eliminating positions and cramming the ex-employees’ work onto […]
Leaders, are you seeking sustainable success for your company? Half-measures and more of last year’s tread-worn best practices won’t get you there. If you truly mean to transform your company from “not bad” to “thriving,” take a page from CEO Vineet Nayar’s playbook with these not-so simple steps: Reinvent how leadership is done, starting with […]
I study fascinating organizations for a living, and there are about fifty of them our book, A World Gone Social: How Companies Must Adapt to Survive. Want to know my hands-down favorite in a “this company really gets it” kind of way? It’s Valve, the maker of video games. Per employee, Valve is more profitable than […]
Being rich doesn’t mean you’re wise, and it doesn’t mean you’re good. All it means for sure is that you’re rich. With that caveat firmly in place, let me share some of my favorite leadership tidbits. I’ve gathered these nuggets of wisdom from some of our most famous business leaders with the notion that you can […]
There’s a huge danger with sitting atop a corporate pyramid. The danger is that no one is going to tell you the truth in an open, honest, unfiltered way. A few leaders are lucky or wise enough to bring in outside consultants to perform this task. Most hire consultants who tell them their baby is beautiful, because that’s the type of info that gets you invited back.
Expertise -in the form of single workers or small firms – can come together for projects, all prosper, then part ways for the next project, and the next. I call it the nano corporation: self-assembling enterprises composed of many small, semi-autonomous units. And while I was listening to the radio on my morning drive, I heard a perfect example of this emerging trend from my former home of Boston.
A lot of the business leaders I’ve had the pleasure of working with over my career don’t actually worry measuring the ROI of being ethical. It used to amaze me when a leader would say, “We just want to do the right thing because it’s right, that’s all.” At first I was even skeptical, much to my embarrassment. But now I get it.