Are you looking for ways to provide customers or employees with content recommendations? Then this post is for you. We’ll show you how to combine a series of free tools into a really robust solution.
About Vidar Brekke
Vidar, a serial entrepreneur, is the CEO and Co-founder of Meddle.it.
He is passionate about entrepreneurship with a penchant for building social technologies that promote knowledge sharing and collaboration.
Previously he also held positions such as Chief Product Officer for social media agency Converseon, VP of Marketing for JPMorgan, and Brand Strategist at Ogilvy. He also served as an officer in the Norwegian Navy.
Originally from Norway, he now lives in New Jersey with his wife and daughter.
Vidar's latest Meddles
Posts by Vidar Brekke:
We all love quotes, and they’re the perfect for creating your first Meddle. Just pick your favorite quote from the post and explain what you like about it. You’ll be surprised about how easy it is!
The more I learn about Elevate from public sources, the more disappointed I am. It seems that the product has modeled itself after already less-than-ideal employee advocacy solutions that tap employees simply as a channel to do marketing’s job.
Facebook has put the final nail in the coffin on brand pages as a way to broadcast content to Fans. Dubbed “Facebook Zero” – i.e. zero organic reach for brand pages, many marketers are up in arms after having spent significant resources cultivating an audience on Facebook. Cry me a river.
“I say tomato, you say tomato….” Just because technology vendors are pushing the agenda, doesn’t mean you should start your inquiry into an employee advocacy program from a technology angle.
No marketing tactic is more genuine, breeds more trust, and generates more new business than when employees themselves represent the brand. While many corporations intuitively understand this, they still struggle to make the leap. Learn how Sabre has taken it one step at a time.
By Vidar Brekke in Career, Employee Advocacy, Original Post, Personal Branding, Social Business, Social Marketing, Today's Headliner No Comments Tags: employee advocacy, employee generated content, presonal brand, socbiz, social employee
In the age of social media, the most prominent face of a company may no longer be its homepage, or even its social media accounts. Rather, it is the collective impression left by employees as they expose their professional and personal lives via blogs and social networks. Sounds scary? It’s not. In fact, this is […]