You may have conducted a handful of experiments with a select group of employees and achieved promising results for a potential employee advocacy program. But you’re not sure where you go from there. How do you implement this exciting program you have been researching, analysing and experimenting? Success comes down to culture. It was Alli Soule’s job title that caught my […]
About Yekemi Otaru
Yekemi combines her engineering and business background to offer a unique perspective. She is a well-respected strategic marketer in the oil and gas industry, undertaking senior roles in large multinational companies including Schlumberger and General Electric. As part of her roles, Yekemi has delivered branding, market segmentation and digital strategy, as well as leading employee advocacy programmes.
Yekemi is the author of The Smart Sceptic’s Guide to Social Media in Organisations, a must-read for senior leaders seeking to implement social media advocacy programmes and sustain employee participation. The book provides a 3-step framework, based on her research and includes real life examples from companies like General Electric, Block Imaging International and SAS.
Prior to her career in marketing, she took on engineering roles before completing her MBA (with Distinction) from Henley Business School, UK in 2012. Yekemi now studies part-time for a doctorate degree, examining how firms can achieve positive outcomes in digital innovation projects.
Posts by Yekemi Otaru:
If you work for SalesForce, General Electric, or Hewlett-Packard — whose head of social customer care is an Open for Business contributor, by the way — you are one of few employees whose CEO is active on social media. You might take it for granted, but research shows that as of the end of 2014, 68% […]