You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right now – understand this opportunity quickly and make sure your business champions it. If you embrace content marketing and employee brand advocacy together today, you will lead a fundamental transformation […]
Personal Branding – repost
For C-suite executives in today’s Social Age, building a digital presence becomes a competency requirement to lead. Here are three ways leaders can build that presence on the social web. I understand why many C-suite executives are reluctant to embrace the Social Age. They feel as though they have served their time. They’ve clambered up […]
Today I tackle one of the biggest areas of confusion, even myth, out there: how much time should a fully-employed executive spend on social each day?
There is a LOT of terrible advice out there, folks – some of it even deadly to your career. (Can self-annointed social media “gurus” be sued for malpractice?) Join me as I try to disabuse you of some of the tripe out there passing for good businesses guidance.
Making a Podcast: Episode Overview Positivity Strategist host, Robyn Stratton-Berkessel is her own guest this week. She reflects on her experience as a 4 month old podcaster. She conducts an Appreciative Inquiry on herself to share what she’s discovered about making a podcast, what some of her high point experiences of making a podcast are; […]
A chat with Willie Favero DB2 for z/OS evangelist about is secrets for social media success With close to 6,000 RSS subscriptions and 14,000 to 15,000 hits a month, Willie Favero runs one of the top DB2 for z/OS blogs on the Internet. So when Willie talks … people listen. But it wasn’t always that […]
Trusted Experts engaged in social media are 135% more effective at generating leads The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations around shared topics of interest relevant to your brands priorities. So if you’re thinking about social as just another […]