Keynotes by Stan Phelps

PURPLE GOLDFISH: LITTLE THINGS MAKE THE BIGGEST DIFFERENCE IN CREATING CUSTOMER WOW


The little things make a big difference in customer experience. In this keynote presentation, I share the key ingredients of creating signature added value. We’ll cover the 12 different types of purple goldfish in the two main categories of value and maintenance. Little extras such as the importance of follow up and how to handle mistakes.

GREEN GOLDFISH: GOING BEYOND DOLLARS TO DRIVE EMPLOYEE ENGAGEMENT AND REINFORCE CULTURE


Happy engaged employees create happy enthused customers. In this presentation, I share the 15 types of green goldfish, little extras for employees such as onboarding, time away, team building, flexibility, recognition and empowerment.

GOLDEN GOLDFISH: TAKING CARE OF YOUR MOST IMPORTANT CUSTOMERS AND EMPLOYEES

Eighty percent of your profitability is driven through the Top 20 percent of customers and employees. These are your vital few. In this presentation, I’ll share the 9 different key drivers of overall performance from the Golden Goldfish Project.

BLUE GOLDFISH: USING TECHNOLOGY, DATA, AND ANALYTICS TO DRIVE DIFFERENTIATION AND CUSTOMER ADVOCACY


According to a recent study, 76% of customers expect brands to understand their individual needs. In his keynote, best-selling author and Forbes contributor Stan Phelps will make the business case for leveraging technology, data and analytics to create a competitive advantage and increased customer loyalty. He’ll share cutting edge examples and insights from his research effort the Blue Goldfish Project.

RED GOLDFISH:
BECOMING A FOR PURPOSE BUSINESS TO WIN THE HEARTS OF EMPLOYEES AND CUSTOMERS

Purpose is changing the way we work and how customers choose business partners. By 2020, there will no longer be a distinction between for profit and non-profit companies. Businesses will either be seen as “for purpose” or “not for purpose.” In this keynote, Forbes columnist Stan Phelps will share lessons for his Red Goldfish Project. He’ll share cutting edge examples and reveal the five ways businesses can embrace purpose that drives employee engagement, fuels the bottom line, and makes an impact on the lives of those it serves.

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Travels from:

Raleigh, NC USA


Fee:

Eastern Seaboard US – $7,500, US / Canada / Mexico – $9,500
Outside North America – $12,500