Speeches by Susan Emerick
Author, social advocacy expert, founder of “Brands Rising”
Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands.
Susan is the co-author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media – A must read for anyone striving to build brand advocacy.
Prior Susan led global enterprise social business and digital marketing programs for IBM where she led the technology giant’s social media strategy including social media listening and planning, brand engagement guidelines, social media governance, policy and measurement standards.
She serves on the advisory board of Social Media Today and is an active member of the Word of Mouth Marketing Association where she serves on the Research and Measurement Council, and in 2013 she co-authored the WOMMA Influencer Guidebook. In 2011, Susan was named to the elite iMedia Top 25 Internet Marketing Leaders and Innovators.
Empowering Employees to Build Trust and Advocacy in Social Media
Interested in learning how to drive significantly greater employee engagement while supporting your company’s goals? Susan Emerick covers the groundwork required to building a successful employee advocacy program. From how to navigate through the most common reasons brands hesitate to empower employees on social media to a complete program roadmap to harness the power of equipping employees & partners to build trust & advocacy in social media.
Measuring Performance and Value of Employee Engagement in Social Media
One of the most difficult cross roads an advocacy program manager often has to deal with is “how to take your program to the next level”. Typically, programs start as small-contained pilots, but how will you advance your program to the next level beyond pilot phase? Another key element of a successful program is the ability to sustain the commitment from program participants, what are the best ways keep employees engaged and motivated? Lastly, you’ll learn how to keep your Senior Management committed to supporting the growth and scale of a Employee Advocacy program.
Search and Social: Making it all work together
The Convergence of Search and Social: A IBM Social Business Case Study
Every marketer needs to understand how the landscape of search marketing has changed since social has become second nature to nearly everyone on the planet. This convergence has big implications for your SEO programs. Susan Emerick shares from her practitioners view and experience how IBM brought search and social together to become the leading brand to capture the social business market.
Building your reputation in the social sphere
Whether your just graduating and starting your professional career or are well established but not on-line, it is critical that you understand the techniques of establishing your reputation on the social web. Susan Emerick covers all aspects of how to prepare to the rules of the road for engaging in social to create a solid reputation.
Creating Brand Advocacy: A new engagement model
Driving customer and employee engagement across your brands digital experiences. Susan Emerick covers the secrets of how to enable employees to use their own voice to amplify your brand. She shares a foundational framework for how to establish a successful social brand engagement strategy to equip employees to share their expertise and knowledge with their social networks to benefit your customers and the company’s reputation.
What makes an influencer? and why every Marketing Communications Professional should care
Having spent nearly 10 years advancing Influencer identification and engagement practices and programs, Susan Emerick is no stranger to Influencer Marketing. She shares highlights from her work with the highly esteemed WOMMA.org Research & Measurement Council to publish the Influencer Handbook. You’ll learn how leading companies identify, engage and build relationships with industry influencers to benefit their brands.
In my role as analytics strategist at IBM, I’ve had the pleasure of working with Susan on numerous occasions and have always been impressed with her clarity of thought and deep insight into the area of social media. I have found her a voice of reason in a space so often lacking substance.
Susan is truly a Subject Matter Expert in Sentiment Analysis … Susan’s presentation was fantastic. I was very impressed by the quality of the presentation and enjoyed the insight provided in a large scale deployment.