For C-suite executives in today’s Social Age, building a digital presence becomes a competency requirement to lead. Here are three ways leaders can build that presence on the social web. I understand why many C-suite executives are reluctant to embrace the Social Age. They feel as though they have served their time. They’ve clambered up […]
There has been quite a bit written about the need for leaders becoming more vulnerable as a means to connect with the next generation workforce. And there are few things that can activate this behavior better than a sincere dose of reverse mentoring.
Social media has undeniably become a bona fide leadership tool. By expanding your toolkit to include social media, you are killing two birds with one stone: strengthening your reputation as a leader and enhancing your company’s brand. Women executives who are social media-savvy are perceived as more accessible, transparent and trustworthy business leaders, according to […]
Last week, I was joined in the studio by Colin Byrne, CEO of Weber Shandwick UK & EMEA, Paul Frampton, CEO of Havas Media and PRMoment’s Ben Smith for a slightly extended (all three like to chat a bit), CIPR Social Media Panel c-suite podcast. This month’s topic was ‘The Social CEO’. The discussion started with Colin referencing Weber Shandwick’s own research, which highlights that CEO engagement and visibility is recognised […]
Beloved companies aren’t afraid to be themselves. They give employees permission to drop the “corporate veneer.” They encourage employees to take the best version of themselves to work and into their relationships with customers. Beloved companies work hard to eliminate the feeling of “big company” and “little customer.” The Container Store, urges their people to […]
Episode 61 of the Social Business Engine podcast features Alan Belniak, the Principal Social Media Manager at The MathWorks. Alan is a social media strategist and practitioner with years of tech experience that he used to his advantage when transitioning into a social media role. Tune in to our discussion to hear how Alan persuaded the skeptics into hiring […]
I recently found a travel journal and became fascinated by lessons I discovered within its pages: Come journey with me to the vast waters that border Minnesota, Wisconsin and Canada. I think we can learn: ———– One hour north of Ely, MN, off a gravel road called Echo Trail, Little Indian Sioux River meanders through […]
Leaders from all walks of the marketing and communications industry should be building their personal brand by sharing their opinion and demonstrate thought leadership. “Social business” & the “social CEO” will become the norm in years to come.
With a slowly improving U.S. economy, unsettled change continues to bombard us. Mega-mergers boggle the mind with the endless zeros streaming behind a behemoth’s financial size. We gasp at the number of employees who are cast off from a consolidated giant. We see plant closures and layoffs in everything from clothing manufacturing to banking. Overnight […]
I recently spent time with some of our colleagues managing technology in Europe. During the evening, we had a team dinner and drinks and I had the opportunity to get to know the Poland, Spain and Italy leaders. We laughed, joked, and had a really great time but occasionally someone would bring up a problem facing our firm and I would ask for a recommended solution. What amazed me is how smart the team was at coming up with ideas but at the same time they were having fun and enjoying being together. That’s the kind of team I want!