There are few better ways to build the power of your company’s brand than to engage with “influencers” – when you get it right. But like most aspects of business, just because it makes sense doesn’t mean it’s going to work for you.
Today, let’s talk about what you can do to protect yourself from the caprices of big firms like Facebook. It’s an important discussion we all need to be having, from the living room to the boardroom.
Through our networks we are extraordinary in ways that we can’t even begin to imagine! This is the power of OPEN: Ordinary People, Extraordinary Network.
Want to snap up the lion’s share of customers in your market? Want customers who are happy to pay you more than they pay your competitors? Watch this video.
Do you trust marketers? Of course you don’t! I’m a CMO, and I don’t either! Today, let’s talk about the new role of the Marketing Department.
We know through social media that customers remember your “hello” and “goodbye.” Are you deliberate in the memories you deliver at the beginning and ending moments of customer contact? When you map out the customer experience stages, step away from ‘executing tasks’ and focus on the customer experience you want to deliver. To plan reliable delivery, you […]