Marketing automation programs are often not adaptive to the user — and that’s a problem.
For any brand looking to work with Social Talent on YouTube for the first time, this podcasts with industry experts features a number of important tips.
Rather than chasing big numbers and impressions, chase a passionate minority and engage in a dialogue with them. It will benefit you.
A lot of times people get promoted because of their ability to make money. This is only logical. Because of this promotion model, you don’t always see “tried-and-true marketers” get promoted up to SVP/CMO jobs; for better or worse, the ROI of standard marketing is still hard to prove.
Tune in to learn about Social Media’s impact on Crisis Communications with current CIPR President and MD of Pinch Point Communications, Sarah Pinch, Stephen Humphreys, Director of Communications at the UK Food Standards Agency and Andrew Vincent, Associate Partner at Instinctif Partners.
Social is a place where you can try and build actual organic relationships, although sadly a lot of brands still hit that space and up-sell like crazy — or, worse, they keep the interactions totally neutral. That doesn’t work. What can be done for marketing to evolve?
There’s no doubt about it, influencer campaigns are the hot topic in the world of brands. When matched with the right brand campaign, a blogger with a highly engaged audience in a specific niche can increase a brand’s visibility with as much force as a killer Super Bowl commercial. However, without the right strategy and […]
Beloved companies aren’t afraid to be themselves. They give employees permission to drop the “corporate veneer.” They encourage employees to take the best version of themselves to work and into their relationships with customers. Beloved companies work hard to eliminate the feeling of “big company” and “little customer.” The Container Store, urges their people to […]
When your intent (what you want to accomplish) and your motivation (the reason why you make your decision) are driven by your awareness of and empathy for the people impacted by your decisions, the outcomes will set you apart.
What’s the deal with Comedians in Cars Getting Coffee? Is it a show about Jerry Seinfeld and his pals? Not just. There are some great customer service lessons in the show’s obsession with what Seinfeld calls Hipster Service.