When it comes to disruption, it can feel like we’re talking about Uber and AirBNB all the time. Here’s a new example that disrupted another time-honored tradition: shopping for men’s clothes. How is Alton Lane chasing this dream?
Death by meeting is an extremely real, very brutal thing. How do we fix it, though?
I love seeing executives use Twitter. It’s wonderful to watch them step out of their ‘LinkedIn comfort zone’ and be truly ‘social’ by tweeting. They’re the trend setters, the ground breakers, the early adopters. They’re ahead of the curve. They’re the ‘blue unicorns’ (because they’re so rare). Too bad they’re five years too late. I […]
I’m going to share the policy I’ve been following since my first Tweet in April 2009 — and that I’ve blogged about periodically from 2010 until now. It works well for me. You can adopt this policy for yourself or not, as you wish. Ready? It’s really straightforward. I follow everyone back on Twitter. (Just […]
Illusions! They wind me up tighter than a Swiss clock. I don’t like their insidious ways. Any time I sense one coming, my heart beats like a mustang about to bolt off. They are all around us. Promising everything and delivering below par. They hide behind complex words spun by their big PR departments. The […]
All around us we are surrounded by information and data. In fact — there is so much information bombarding us each day that there’s even information about recovering from information overload. With terms like Big Data, Data Scientist, Machine Learning, and others dominating every corporate conversation its not hard to see that sometimes there might […]
You may have conducted a handful of experiments with a select group of employees and achieved promising results for a potential employee advocacy program. But you’re not sure where you go from there. How do you implement this exciting program you have been researching, analysing and experimenting? Success comes down to culture. It was Alli Soule’s job title that caught my […]
“I don’t have time for that! We’re launching a new marketing campaign this week!” I’ve worked in a bunch of different marketing departments and capacities at companies in different industries and verticals, and I’ve always seen — especially from middle managers in marketing — a hyper-focus on “campaigns,” and especially “campaign launches” or “rollouts.” It’s […]
The first word means way more than the second word if you’re trying to master the concept.
Russell Goldsmith recorded the show at the studios of markettiers alongside Caroline Schmitt, Global Head of Customer Marketing & Digital at ADAMA Agricultural Solutions — and Emma Craigie, Head of Media at The Ad Plain. Andrew Ward MBE, Farmer on Glebe Farm (one of only 23 Flagship Farms of McDonald’s in Europe), and founder of […]