Time to learn through listening.
Get to your town square and grab some Pikachus.
CEOs need to be on social. Um, yesterday in fact.
The problem for a lot of people is that they get too concerned with tools and rush right into automation suites. Some of the most popular are Buffer, HootSuite, and CoSchedule (which is embedded within WordPress CMS in a lot of cases). Automation is a great concept — it helps you scale how many […]
I love seeing executives use Twitter. It’s wonderful to watch them step out of their ‘LinkedIn comfort zone’ and be truly ‘social’ by tweeting. They’re the trend setters, the ground breakers, the early adopters. They’re ahead of the curve. They’re the ‘blue unicorns’ (because they’re so rare). Too bad they’re five years too late. I […]
I’m going to share the policy I’ve been following since my first Tweet in April 2009 — and that I’ve blogged about periodically from 2010 until now. It works well for me. You can adopt this policy for yourself or not, as you wish. Ready? It’s really straightforward. I follow everyone back on Twitter. (Just […]
All around us we are surrounded by information and data. In fact — there is so much information bombarding us each day that there’s even information about recovering from information overload. With terms like Big Data, Data Scientist, Machine Learning, and others dominating every corporate conversation its not hard to see that sometimes there might […]
You may have conducted a handful of experiments with a select group of employees and achieved promising results for a potential employee advocacy program. But you’re not sure where you go from there. How do you implement this exciting program you have been researching, analysing and experimenting? Success comes down to culture. It was Alli Soule’s job title that caught my […]
“I don’t have time for that! We’re launching a new marketing campaign this week!” I’ve worked in a bunch of different marketing departments and capacities at companies in different industries and verticals, and I’ve always seen — especially from middle managers in marketing — a hyper-focus on “campaigns,” and especially “campaign launches” or “rollouts.” It’s […]
The first word means way more than the second word if you’re trying to master the concept.