It felt a bit like the X-Factor this month given how many journey references my guests made, but these were stories I was really interested in hearing about as we discussed the development and impact of social and digital within the finance sector. Last Friday, I was joined in the studios of marketers by guests 41, 42 […]
Imagine you’re at a conference and on the stage for the opening keynote is a C-suite advisor and author – maybe someone like Bill Jensen, for instance. You’ve never read his work, but both his delivery and his message inspire you to change all that fast. Mid-speech, you’re so intrigued you even make a note […]
I saw this question in a Twitter chat recently. Q4. Your youngest employees should be in charge of your social platforms because they’re more comfortable using it. #Luv4Social — #Luv4Social (@Luv4Social) November 12, 2015 People are still asking these questions? What does that say about the state of business – the state of leadership […]
Dear Influencer, Tell me if the following email rings a bell: Hello [Your Name Here]: [Name] here from the [Event], [City’s]’s leading [Topic] conference to be held from [Date] at [Venue]. This year, we will be hosting numerous world-renowned ‘story makers,’ including [Your Peer], and [Celebrity with no relevant experience], just to name a few. See […]
You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right now – understand this opportunity quickly and make sure your business champions it. If you embrace content marketing and employee brand advocacy together today, you will lead a fundamental transformation […]
For any brand looking to work with Social Talent on YouTube for the first time, this podcasts with industry experts features a number of important tips.
IPR Social Media Panel’s, Russell Goldsmith interviews Nicola Green, Director of Communications and Reputation at O2, Natasha Gowans, LinkedIn’s Senior Internal Communications Manager for EMEA, and Sarah Ogden, Board Director at 3 Monkeys Communications on the topic of Social Media’s role in Internal Communications.
“Impressions” is an incredibly blunt an instrument when it comes to measuring the impact of influencer marketing. In the Social Age, this new era of great-and-only-getting-better analytics, something as trivial as determining “number of people who might be exposed to your message” is… well, it’s malpractice on the part of marketers who endorse it.
How do you define influence in the Social Age?
This is one of the most important questions any leader needs to ask herself – and, for those leaders not officially in marketing and sales but who are, yes, absolutely responsible for it (the CEO comes to mind here), this question is especially important.
Marketers tend to run in packs mentally; trends or “fads” develop, the hype builds, and many marketing blogs ride the wave and monetize it. In the past few years the words “employee advocacy” have been tumbling through my social feeds with regularity.