Four two-minute videos. Five blog posts. One source for some serious social media guidance. This week, we’re sharing the past month’s worth of Two Minutes With Ted videos, presented by a different theme each day. To kick this series off, we’re going to start with some very tactical insights: how you can make your time […]
In this episode of the Social Media Panel c-suite podcast series, I spoke with Farhad Koodoruth, Managing Director of Threepipe, and Vikki Chowney, Director of Content & Publishing Strategies at H+K Strategies on the topic of Paid Social.
Tune in to learn about Social Media’s impact on Crisis Communications with current CIPR President and MD of Pinch Point Communications, Sarah Pinch, Stephen Humphreys, Director of Communications at the UK Food Standards Agency and Andrew Vincent, Associate Partner at Instinctif Partners.
There are few better ways to build the power of your company’s brand than to engage with “influencers” – when you get it right. But like most aspects of business, just because it makes sense doesn’t mean it’s going to work for you.
By TwoMinutesWithTed in Employee Advocacy, Leadership Video, Modern CMO, Social Business, Social Business Video, Social Marketing, Talent, Talent-repost, Today's Headliner, Today's Video, Two Minutes With Ted No Comments
Do you want to tap the awesome power of employee advocacy, turning your workforce into a massive, uber-effective extension of your marketing and recruiting efforts? It’s a really good idea – but there’s something vital you have to do before you try, or your efforts will flop.
Today, let’s talk about what you can do to protect yourself from the caprices of big firms like Facebook. It’s an important discussion we all need to be having, from the living room to the boardroom.
I frequently field this question: “How did you become a social media expert?” The very notion still makes me a bit uncomfortable – I guess I’m not completely over the delusions of mediocrity that used to plague me just a few years ago. I often have to stifle a retort such as, “I tweet a lot,” because that isn’t really helpful or all that respectful of the asker.
Social content today is influencing global decisions from political to consumer buying behavior to B2B. Companies and marketers need to align their brands with the content that is of the highest value to their audiences.
Several years ago, I was on a CEO panel. As the moderator asked me questions, I noticed that all of us on stage were answering along similar lines. We were being asked about the use of social media in an increasingly mobile world. I think we were all pleased with our answers. They sounded…informed, smart, […]
Lenovo’s CEO Yuanging Yang recently ordered his executive team to get active on social media within the week. As a social media advocate and advisor, a number of influencers in my community were surprised when I challenged this approach.