For any brand looking to work with Social Talent on YouTube for the first time, this podcasts with industry experts features a number of important tips.
IPR Social Media Panel’s, Russell Goldsmith interviews Nicola Green, Director of Communications and Reputation at O2, Natasha Gowans, LinkedIn’s Senior Internal Communications Manager for EMEA, and Sarah Ogden, Board Director at 3 Monkeys Communications on the topic of Social Media’s role in Internal Communications.
In this episode of the Social Media Panel c-suite podcast series, I spoke with Farhad Koodoruth, Managing Director of Threepipe, and Vikki Chowney, Director of Content & Publishing Strategies at H+K Strategies on the topic of Paid Social.
Tune in to learn about Social Media’s impact on Crisis Communications with current CIPR President and MD of Pinch Point Communications, Sarah Pinch, Stephen Humphreys, Director of Communications at the UK Food Standards Agency and Andrew Vincent, Associate Partner at Instinctif Partners.
Episode 58 of the Social Business Engine podcast features my interview with Luc Vezina, CEO of Vanilla Forums. Luc and I dove into detail on the ins and outs of a forum-based, branded online community. Tune in to hear our full conversation on the benefits a branded online community can have for your business and your customers. You’ll […]
Episode 61 of the Social Business Engine podcast features Alan Belniak, the Principal Social Media Manager at The MathWorks. Alan is a social media strategist and practitioner with years of tech experience that he used to his advantage when transitioning into a social media role. Tune in to our discussion to hear how Alan persuaded the skeptics into hiring […]
Leaders from all walks of the marketing and communications industry should be building their personal brand by sharing their opinion and demonstrate thought leadership. “Social business” & the “social CEO” will become the norm in years to come.
Focusing on employee branding—empowering employees to be brand ambassadors—may produce better dividends for organizations than employer branding—building an organization’s overall reputation. While it may sound counterintuitive, organizations that invest time to brand their employees are more likely to get back commitment and loyalty in return.
“Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart and be true to yourself in the process.” This is what employee advocacy is all about.
Do you know what motivates the key stakeholders you’re going to need to sell your business case to? If you don’t, the likelihood of securing the necessary resource and investment to get your program off the ground is slim to none.