IPR Social Media Panel’s, Russell Goldsmith interviews Nicola Green, Director of Communications and Reputation at O2, Natasha Gowans, LinkedIn’s Senior Internal Communications Manager for EMEA, and Sarah Ogden, Board Director at 3 Monkeys Communications on the topic of Social Media’s role in Internal Communications.
Given the quickly evolving nature of social and digital media, you will need the ability to quickly create and distribute training or education to your people—especially as new channels, best practices, or policies emerge or fade.
How will you ensure that your social marketing engagement is on target to support your brand’s marketing priorities? A lot of B2B social media marketers struggle with how to sustain the social engagement of their Subject Matter Experts (SMEs) with the target audience. I’ve done a good amount of work in this area and have […]
Leaders from all walks of the marketing and communications industry should be building their personal brand by sharing their opinion and demonstrate thought leadership. “Social business” & the “social CEO” will become the norm in years to come.
Focusing on employee branding—empowering employees to be brand ambassadors—may produce better dividends for organizations than employer branding—building an organization’s overall reputation. While it may sound counterintuitive, organizations that invest time to brand their employees are more likely to get back commitment and loyalty in return.
“Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart and be true to yourself in the process.” This is what employee advocacy is all about.
It’s not money that motivates people to better performance and satisfaction … according to Dan Pink. He says money is a motivator, but in a limited way. Surprisingly, it doesn’t encourage anything beyond getting the work done. If in the first place you don’t pay people enough, they won’t be motivated at all. When was […]
Beloved companies throw away the rule book. What actions can you take to show employees you believe in them? What policies can you remove to show employees you believe in them?
Increasing social proficiency to build influence Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject matter experts (SMEs) and each individual’s commitment to participate in sustained on-line engagement for the long term to achieve the program objectives. When building relationships, online or […]
Do you know what motivates the key stakeholders you’re going to need to sell your business case to? If you don’t, the likelihood of securing the necessary resource and investment to get your program off the ground is slim to none.