Engagement is a hot topic in the business world right now. How engaged an employee is at work has implications for not only individual morale and well-being but also for the company’s bottom-line as well. What is engagement, and why is it ranking so low? Business leaders argue that the more engaged the workforce in […]
American business is losing its war on engagement. As a quick reminder on why we took up arms in the first place, it was June 2013 when Gallup first released its State of The American Workplace study that revealed only 30 percent of the nation’s workers were fully engaged in their jobs. Since then, companies have gone on […]
When I first started working at Cathay Pacific many years ago, I would try to explain to my grandmother what I did for a living. As a new sales executive she could not understand what I actually sold. Was it airplanes? Was it airplane seats? How about tickets? After a couple of years of the periodic […]
Happy New Year! I can hardly believe that Christmas has come and gone and, like every year, I bought a bag of mixed nuts in shells and like every year, the walnuts and Brazil nuts are left. There’s just no easy way to tackle those nuts. They are, in my opinion, the most difficult nuts […]
It is a great pleasure to start the new year with this column, and a great honor to join the team of bloggers and distinguished speakers at OPEN for Business. I will have the chance to share the views of some others, and the privilege to share my ideas with new audiences. And, despite my Francophile […]
Something that is starting to concern me greatly is professionals blindly endorsing the brand they are working for and not understanding the implications on themselves when they do. Equally concerning is brands thinking this is good for them. It’s not. My concern started with this article in Entrepreneur Magazine – Are You Team-Player Enough to […]
You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right now – understand this opportunity quickly and make sure your business champions it. If you embrace content marketing and employee brand advocacy together today, you will lead a fundamental transformation […]
There’s been a tectonic shift in the way business is done in the 21st century, and it’s social media.
IPR Social Media Panel’s, Russell Goldsmith interviews Nicola Green, Director of Communications and Reputation at O2, Natasha Gowans, LinkedIn’s Senior Internal Communications Manager for EMEA, and Sarah Ogden, Board Director at 3 Monkeys Communications on the topic of Social Media’s role in Internal Communications.
Marketers tend to run in packs mentally; trends or “fads” develop, the hype builds, and many marketing blogs ride the wave and monetize it. In the past few years the words “employee advocacy” have been tumbling through my social feeds with regularity.