Do you want to tap the awesome power of employee advocacy, turning your workforce into a massive, uber-effective extension of your marketing and recruiting efforts? It’s a really good idea – but there’s something vital you have to do before you try, or your efforts will flop.
When we talk about employee engagement, we mean things like being present and focusing on our work, being mentally stimulated by what we do; even being emotionally committed to the company (and the people) we work for. It’s one of the most positive, good-for-us words in the business leadership lexicon!
Given the quickly evolving nature of social and digital media, you will need the ability to quickly create and distribute training or education to your people—especially as new channels, best practices, or policies emerge or fade.
How will you ensure that your social marketing engagement is on target to support your brand’s marketing priorities? A lot of B2B social media marketers struggle with how to sustain the social engagement of their Subject Matter Experts (SMEs) with the target audience. I’ve done a good amount of work in this area and have […]
Leaders from all walks of the marketing and communications industry should be building their personal brand by sharing their opinion and demonstrate thought leadership. “Social business” & the “social CEO” will become the norm in years to come.
The more I learn about Elevate from public sources, the more disappointed I am. It seems that the product has modeled itself after already less-than-ideal employee advocacy solutions that tap employees simply as a channel to do marketing’s job.
Focusing on employee branding—empowering employees to be brand ambassadors—may produce better dividends for organizations than employer branding—building an organization’s overall reputation. While it may sound counterintuitive, organizations that invest time to brand their employees are more likely to get back commitment and loyalty in return.
Facebook has put the final nail in the coffin on brand pages as a way to broadcast content to Fans. Dubbed “Facebook Zero” – i.e. zero organic reach for brand pages, many marketers are up in arms after having spent significant resources cultivating an audience on Facebook. Cry me a river.
“Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart and be true to yourself in the process.” This is what employee advocacy is all about.
Are you ready for this new chapter in marketing? Are you ready to be a trailblazer, and innovator? Are you ready to put your employees, the ultimate reason your customers do business with you, at the forefront of your marketing? It’s easier than you may think.