It’s not money that motivates people to better performance and satisfaction … according to Dan Pink. He says money is a motivator, but in a limited way. Surprisingly, it doesn’t encourage anything beyond getting the work done. If in the first place you don’t pay people enough, they won’t be motivated at all. When was […]
Beloved companies throw away the rule book. What actions can you take to show employees you believe in them? What policies can you remove to show employees you believe in them?
Increasing social proficiency to build influence Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject matter experts (SMEs) and each individual’s commitment to participate in sustained on-line engagement for the long term to achieve the program objectives. When building relationships, online or […]
Do you know what motivates the key stakeholders you’re going to need to sell your business case to? If you don’t, the likelihood of securing the necessary resource and investment to get your program off the ground is slim to none.
Successful SMEs understand the basic premise of cause and effect, what goes around comes around.
“I say tomato, you say tomato….” Just because technology vendors are pushing the agenda, doesn’t mean you should start your inquiry into an employee advocacy program from a technology angle.
The notion of setting the clock and saying everyone should be able to get this in a set amount of time is pretty dangerous concept.
On this episode I’m interviewing Ted Coiné, CMO of Meddle.it, the next generation of content marketing for organizations and individuals. You’ll Discover: Why brands should think about “going social” – Why Ted believes “social fluency” will be one of the top skills required of CEOs in the next 5 years – and – The difference between being a B2B and B2C social business.
No marketing tactic is more genuine, breeds more trust, and generates more new business than when employees themselves represent the brand. While many corporations intuitively understand this, they still struggle to make the leap. Learn how Sabre has taken it one step at a time.
On this episode, I’m joined by Tim Hughes. Tim is Commercial Industries Business Development Director at Oracle UK. Tim led a social selling initiative that was rolled out across 600 European Sales professionals at Oracle. You’ll hear how Tim led this strategic initiative and you’ll learn about some of the results. You’ll also also get […]