This isn’t Margaritaville. You can lose the parrot head, my friend. Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use of social venues. But that level of support leaves a lot of potential value on the table. Many brands avoid empowering their […]
Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your brand? Here’s a short video from today’s 3M Think TANK, hosted by Greg Gerik where following Brian Solis, I present a few concepts from our new book The Most Powerful Brand on Earth: How […]
A chat with Willie Favero DB2 for z/OS evangelist about is secrets for social media success With close to 6,000 RSS subscriptions and 14,000 to 15,000 hits a month, Willie Favero runs one of the top DB2 for z/OS blogs on the Internet. So when Willie talks … people listen. But it wasn’t always that […]
Trusted Experts engaged in social media are 135% more effective at generating leads The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations around shared topics of interest relevant to your brands priorities. So if you’re thinking about social as just another […]
The most popular question I’ve gotten over the last 12 months is around what tools do I use to build my personal brand. And more importantly, how do I leverage these tools as part of my overall social strategy. Some have asked me if the reason I haven’t blogged about all the tools I’ve used […]
Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda. Because of the way that social media plays out when things go wrong, in particular through traditional media, business owners are disproportionately aware of its risks. On […]
I consumed huge amounts of content. It is in two categories. The first was to develop myself as a leader and to grow my skills. The second category was research for content development and writing my second book.
Without a doubt, there are five books that stood out for me. These are great resource I recommend for you in 2015. They will not only inspire and challenge you beyond your comfort zone.
By Vidar Brekke in Career, Employee Advocacy, Original Post, Personal Branding, Social Business, Social Marketing, Today's Headliner No Comments Tags: employee advocacy, employee generated content, presonal brand, socbiz, social employee
In the age of social media, the most prominent face of a company may no longer be its homepage, or even its social media accounts. Rather, it is the collective impression left by employees as they expose their professional and personal lives via blogs and social networks. Sounds scary? It’s not. In fact, this is […]