“I don’t have time for that! We’re launching a new marketing campaign this week!” I’ve worked in a bunch of different marketing departments and capacities at companies in different industries and verticals, and I’ve always seen — especially from middle managers in marketing — a hyper-focus on “campaigns,” and especially “campaign launches” or “rollouts.” It’s […]
The first word means way more than the second word if you’re trying to master the concept.
Russell Goldsmith recorded the show at the studios of markettiers alongside Caroline Schmitt, Global Head of Customer Marketing & Digital at ADAMA Agricultural Solutions — and Emma Craigie, Head of Media at The Ad Plain. Andrew Ward MBE, Farmer on Glebe Farm (one of only 23 Flagship Farms of McDonald’s in Europe), and founder of […]
It’s not about the tools. It’s about understanding the value.
I’ve been involved on both sides of influencer marketing – plenty as a B2B influencer myself, and also as a leader who relies on influencers for my brands – pretty much since the inception of the practice. Many of my friends are influencers. We’ve been comparing notes for years: the good, the bad, and the, […]
Steve Jobs was a visionary in technology and quite possibly the best marketer who ever lived. He built Apple to be one of the most valuable and powerful companies in the world. Of all Steve Job’s wonderful speeches and product launches, though, there is only one that really resonates with me: his 2005 Commencement Address at […]
What’s a judger question? What’s a learner question? Let me give this to Fast Company to explain: Learner questions facilitate progress by expanding options, while judger questions impede progress by limiting perspectives. The idea of judger questions and learner questions are massively important to how we communicate at work, and especially how managers and employees communicate — […]
Trust is an aspect of leadership that is central to The Human Side of Business – as you’ve probably noticed by all of the world-class thought leaders who write on the topic here at OPENfor.business. And here’s the thing about trust: you can drive a truck between the crooked politico who asks you to trust […]
There’s a great deal of excitement in the Twitterverse over the past week — Apple Support finally joined the party! We are in 2016 afterall 🙂 Kudos to team @AppleSupport – Zero to 100,000 followers in the first day, now that’s impressive! Clearly there’s pent up demand from Apple customers around the world. As an […]
2016 is the tenth anniversary of Bill Jensen’s seminal fourth book, What Is Your Life’s Work?, composed of legacy letters — letters from leaders and managers to their loved ones. Each letter describes a life’s work legacy they wish to leave behind. Each letter is published and attributed as it was ten years ago, with […]