You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right now – understand this opportunity quickly and make sure your business champions it. If you embrace content marketing and employee brand advocacy together today, you will lead a fundamental transformation […]
For C-suite executives in today’s Social Age, building a digital presence becomes a competency requirement to lead. Here are three ways leaders can build that presence on the social web. I understand why many C-suite executives are reluctant to embrace the Social Age. They feel as though they have served their time. They’ve clambered up […]
There has been quite a bit written about the need for leaders becoming more vulnerable as a means to connect with the next generation workforce. And there are few things that can activate this behavior better than a sincere dose of reverse mentoring.
Social media has undeniably become a bona fide leadership tool. By expanding your toolkit to include social media, you are killing two birds with one stone: strengthening your reputation as a leader and enhancing your company’s brand. Women executives who are social media-savvy are perceived as more accessible, transparent and trustworthy business leaders, according to […]
Episode 58 of the Social Business Engine podcast features my interview with Luc Vezina, CEO of Vanilla Forums. Luc and I dove into detail on the ins and outs of a forum-based, branded online community. Tune in to hear our full conversation on the benefits a branded online community can have for your business and your customers. You’ll […]
Last week, I was joined in the studio by Colin Byrne, CEO of Weber Shandwick UK & EMEA, Paul Frampton, CEO of Havas Media and PRMoment’s Ben Smith for a slightly extended (all three like to chat a bit), CIPR Social Media Panel c-suite podcast. This month’s topic was ‘The Social CEO’. The discussion started with Colin referencing Weber Shandwick’s own research, which highlights that CEO engagement and visibility is recognised […]
Given the quickly evolving nature of social and digital media, you will need the ability to quickly create and distribute training or education to your people—especially as new channels, best practices, or policies emerge or fade.
There’s no doubt about it, influencer campaigns are the hot topic in the world of brands. When matched with the right brand campaign, a blogger with a highly engaged audience in a specific niche can increase a brand’s visibility with as much force as a killer Super Bowl commercial. However, without the right strategy and […]
Beloved companies aren’t afraid to be themselves. They give employees permission to drop the “corporate veneer.” They encourage employees to take the best version of themselves to work and into their relationships with customers. Beloved companies work hard to eliminate the feeling of “big company” and “little customer.” The Container Store, urges their people to […]
Episode 61 of the Social Business Engine podcast features Alan Belniak, the Principal Social Media Manager at The MathWorks. Alan is a social media strategist and practitioner with years of tech experience that he used to his advantage when transitioning into a social media role. Tune in to our discussion to hear how Alan persuaded the skeptics into hiring […]