How will you ensure that your social marketing engagement is on target to support your brand’s marketing priorities? A lot of B2B social media marketers struggle with how to sustain the social engagement of their Subject Matter Experts (SMEs) with the target audience. I’ve done a good amount of work in this area and have […]
Focusing on employee branding—empowering employees to be brand ambassadors—may produce better dividends for organizations than employer branding—building an organization’s overall reputation. While it may sound counterintuitive, organizations that invest time to brand their employees are more likely to get back commitment and loyalty in return.
Amy provides continuing education on the latest trends in social for the entire Dell team, and helps team members understand how they can create tangible business value when using social.
What’s the deal with Comedians in Cars Getting Coffee? Is it a show about Jerry Seinfeld and his pals? Not just. There are some great customer service lessons in the show’s obsession with what Seinfeld calls Hipster Service.
Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there.
“Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart and be true to yourself in the process.” This is what employee advocacy is all about.
Every single person we encounter, every second of every day, is a key actor in our professional sphere.
Increasing social proficiency to build influence Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject matter experts (SMEs) and each individual’s commitment to participate in sustained on-line engagement for the long term to achieve the program objectives. When building relationships, online or […]
Do you know what motivates the key stakeholders you’re going to need to sell your business case to? If you don’t, the likelihood of securing the necessary resource and investment to get your program off the ground is slim to none.
Successful SMEs understand the basic premise of cause and effect, what goes around comes around.