A CEO who doesn’t participate in social media at all cannot fully understand what’s involved, and cannot know how it feels. Frankly, most CEOs with no social media experience don’t understand it. They only think of the “media” part of it for marketing purposes, with total disregard for the “social” element. Consequently, the expectations from this CEO range from unrealistic to irrelevant.
The notion of setting the clock and saying everyone should be able to get this in a set amount of time is pretty dangerous concept.
As you begin planning your social strategy, it’s important to do so with a focus on customer relevance. You should learn how your target audience is currently using social media, how they’re engaging, what their general preferences are and where they’re participating most often. Looking at a combination of these factors will help you ascertain […]
On this episode I’m interviewing Ted Coiné, CMO of Meddle.it, the next generation of content marketing for organizations and individuals. You’ll Discover: Why brands should think about “going social” – Why Ted believes “social fluency” will be one of the top skills required of CEOs in the next 5 years – and – The difference between being a B2B and B2C social business.
This episode is a little different. My guest today is…me….I want to devote an episode to a topic that I am passionate about in social business. But, first it occurred to me that I have never given much background on me. So, before I dive into this topic, here’s just a little bit about me…. Founder, […]
Work your core: Proven principals to drive Employee Advocacy results This post provides a whole new meaning of “working your core”. These concepts will help you strengthen the results which your employees can drive by creating advocacy for your brand. The target zone: Start small, be specific, choose wisely Just like in a core body […]
People tend to struggle with measuring the value of Employee Advocacy in social media for three reasons: • First, there is the data. Tons of it. So much data that we call it big data. Social data aggregators and monitoring tools give us filters to remove much of the data that is irrelevant to a […]
This isn’t Margaritaville. You can lose the parrot head, my friend. Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use of social venues. But that level of support leaves a lot of potential value on the table. Many brands avoid empowering their […]
Trusted Experts engaged in social media are 135% more effective at generating leads The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations around shared topics of interest relevant to your brands priorities. So if you’re thinking about social as just another […]
The most popular question I’ve gotten over the last 12 months is around what tools do I use to build my personal brand. And more importantly, how do I leverage these tools as part of my overall social strategy. Some have asked me if the reason I haven’t blogged about all the tools I’ve used […]