Four two-minute videos. Five blog posts. One source for some serious social media guidance. This week, we’re sharing the past month’s worth of Two Minutes With Ted videos, presented by a different theme each day. To kick this series off, we’re going to start with some very tactical insights: how you can make your time […]
Social Business Video
There are few better ways to build the power of your company’s brand than to engage with “influencers” – when you get it right. But like most aspects of business, just because it makes sense doesn’t mean it’s going to work for you.
By TwoMinutesWithTed in Employee Advocacy, Leadership Video, Modern CMO, Social Business, Social Business Video, Social Marketing, Talent, Talent-repost, Today's Headliner, Today's Video, Two Minutes With Ted No Comments
Do you want to tap the awesome power of employee advocacy, turning your workforce into a massive, uber-effective extension of your marketing and recruiting efforts? It’s a really good idea – but there’s something vital you have to do before you try, or your efforts will flop.
Today, let’s talk about what you can do to protect yourself from the caprices of big firms like Facebook. It’s an important discussion we all need to be having, from the living room to the boardroom.
Want a free copy of my latest book, “A World Gone Social: How Companies Must Adapt to Survive”? Be one of the first ten people to subscribe to OPENfor.business after watching this video.
Through our networks we are extraordinary in ways that we can’t even begin to imagine! This is the power of OPEN: Ordinary People, Extraordinary Network.
Today, we’re just going to talk about a simple, concrete way for you to use Twitter more fluently, more effectively, more socially. After all, the First Law of the Social Age is, “More Social. Less Media.”
The explosion of new technologies, mass adoption of social channels, ubiquity of mobile and connectivity, and proliferation of devices continue to drive massive transformation, but at what cost? How can large organizations collaborate, integrate, and innovate quickly enough to survive at the speed of their customers? What are the questions we could or should be […]
The Role of Online Influence in Employee Advocacy Programs Recently I had the chance to discuss online influence and what 3M’s has done to power employee experts to engage in the digital world. Greg Gerik who led 3M’s eTransformation team globally since its inception, shares some ideas on how employee advocates are encouraged to build […]
Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your brand? Here’s a short video from today’s 3M Think TANK, hosted by Greg Gerik where following Brian Solis, I present a few concepts from our new book The Most Powerful Brand on Earth: How […]