Investors are influenced by research they find on social media and its importance will grow as younger players inherit, work and look for opportunities to invest. According to Cogent Research of the 90% of high net worth people who use social media, 73% spend it on LinkedIn, Facebook, Google+ and Twitter making up the rest. […]
By Kriti Kapoor in Career, Customer Experience, Future of Work, Introspective, Modern Chief Customer Officer, Original Post, Personal Branding, Social Business, Social C-Suite, Success and Motivation, Talent, Today's Headliner 2 Comments
Tell me if this resonates with you: You realize where you are in your company is no longer a career path you would like to be on. You enjoy your work and team, and would like to see your career progress further, but on a new road. You see opportunities within your company that would […]
Today it isn’t just enough to be a great leader. You need to have a strong, polished, and well-managed social component. Leading in social media is much different than the types of leadership that you, as a traditional CEO or senior manager, may be used to performing under within your organization. Becoming a social leader […]
I had an interesting Twitter chat with the General Manager of an oil company recently. He was taking his first ‘baby steps’ in social media and was keen to explain why he was doing it. “I want to get a head start on the competition by embracing social media now.” What a great explanation. I jotted it down in my […]
We’re accelerating toward a business world where the industrial age concepts and processes are being replaced by digital concepts and processes. This then of course requires a new set of skills for leaders of the future, as well as executive job seekers of the present. So why social? You’ll open up new opportunities, build new […]
Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot of questions about relevance, value, time, ROI, etc. Because of this I thought I’d share why I believe social media is so important for businesses and why, without the buy-in of the C-suite, it […]
What exactly is Social Branding? Social Branding, as an element of Personal Branding, is an online marketing activity related to building a brand as a person in social media. A small business owner has many opportunities to drive new business via his or her social brand, granted that person is proactive and dedicated to nurturing […]
There’s been a tectonic shift in the way business is done in the 21st century, and it’s social media.
For C-suite executives in today’s Social Age, building a digital presence becomes a competency requirement to lead. Here are three ways leaders can build that presence on the social web. I understand why many C-suite executives are reluctant to embrace the Social Age. They feel as though they have served their time. They’ve clambered up […]
There has been quite a bit written about the need for leaders becoming more vulnerable as a means to connect with the next generation workforce. And there are few things that can activate this behavior better than a sincere dose of reverse mentoring.