With the positive aspects of being a social CEO routinely splashed across the business pages, social fluency will likely be on almost every board’s list of must-have leadership skills. Already, given a choice between similarly strong candidates — one with an impressive social presence, the other without – the choice is easy: boards increasingly prefer the modern leader.
Several years ago, I was on a CEO panel. As the moderator asked me questions, I noticed that all of us on stage were answering along similar lines. We were being asked about the use of social media in an increasingly mobile world. I think we were all pleased with our answers. They sounded…informed, smart, […]
Last week, I was joined in the studio by Colin Byrne, CEO of Weber Shandwick UK & EMEA, Paul Frampton, CEO of Havas Media and PRMoment’s Ben Smith for a slightly extended (all three like to chat a bit), CIPR Social Media Panel c-suite podcast. This month’s topic was ‘The Social CEO’. The discussion started with Colin referencing Weber Shandwick’s own research, which highlights that CEO engagement and visibility is recognised […]
Leaders from all walks of the marketing and communications industry should be building their personal brand by sharing their opinion and demonstrate thought leadership. “Social business” & the “social CEO” will become the norm in years to come.
Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there.
The 3 C-Suites Least Likely to Be Social Who Could Be Key to Unlocking Its Benefits Leadership #leadership2015 What makes a great leader? That depends. Different times or situations demand different skills and styles. So what does leadership look like in a world with 3 billion people online, where 2 billion use social media and […]