There are approximately 11.2 million articles written almost every day on how to improve productivity, and much of it is BS and fluff. What’s the real story?
Steve Jobs was a visionary in technology and quite possibly the best marketer who ever lived. He built Apple to be one of the most valuable and powerful companies in the world. Of all Steve Job’s wonderful speeches and product launches, though, there is only one that really resonates with me: his 2005 Commencement Address at […]
There’s a great deal of excitement in the Twitterverse over the past week — Apple Support finally joined the party! We are in 2016 afterall 🙂 Kudos to team @AppleSupport – Zero to 100,000 followers in the first day, now that’s impressive! Clearly there’s pent up demand from Apple customers around the world. As an […]
Since 2012, I have been involved in the seemingly contradictory practice of “Designing Serendipity.” For many, serendipity is simply an inexplicable lucky accident. Such a view is neither useful nor historically accurate. Horace Walpole coined the term in 1754 to describe the ‘faculty of making happy and unexpected discoveries by accident.’ It is in this […]
Should every company be striving for the form of strategic advantage that has become the hallmarks of Amazon, Google and Facebook? For sure, in the tech world, it’s hard to imagine success without quick and continuous technology improvement. What about your world, though? Whether you sell information or cremation, the common thread for success is sustaining an […]
E-mail sucks, plain and simple. It drives somewhere between 28 and 33 percent of your workday per most studies, no one contextualizes anything (so everything seems urgent), and no one really reads past line 4-5 unless it’s from a bigwig. (And don’t even get me started on f’n out-of-office.) So look, you can’t ever eliminate […]
So whilst AI will create huge opportunities it also has the potential to create the very solution to the problem it is creating for those individuals replaced by technology, the only challenge will be opening the minds and educating the workforce fast enough to ensure continual employment.
There are few better ways to build the power of your company’s brand than to engage with “influencers” – when you get it right. But like most aspects of business, just because it makes sense doesn’t mean it’s going to work for you.
Social is a place where you can try and build actual organic relationships, although sadly a lot of brands still hit that space and up-sell like crazy — or, worse, they keep the interactions totally neutral. That doesn’t work. What can be done for marketing to evolve?
Are you looking for ways to provide customers or employees with content recommendations? Then this post is for you. We’ll show you how to combine a series of free tools into a really robust solution.